Tips For Successful Android Marketing

By Author: Susan Smith
Total Articles: 132
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Android was clearly the most sold and highest used operating system last year. Google has witnessed soaring profits and has thus announced several updates within a short span of time. After the launch of the JellyBean version, Google had released statements to the public boasting of some impressive numbers as profits of the Google Play ecosystem. Today, the Google Play store has over 1.5 billion app installations per month, there are more than 600,000 apps selling at the software market, at least 20 billion installations have been reported per year. Therefore, it will not be wrong to say that the Android Market has some of the most compelling business opportunities for individual developers and software companies. Here we discuss few tips that can be followed for successful Android marketing.

* Optimize all advertising in real time – According to mobile market analysts, optimization of advertising in real time so that the traffic sources are properly utilized is necessary. This form of marketing attribution will help developers to deliver the best results within a short span of time.

* Exploit all marketing attribution ...
... capabilities that Google Play provides – The Google Play store offers some of the most exciting marketing attribution abilities that a mobile application development company can hope for. This means that developers can now conduct a closed loop analysis of different forms of advertising and then base the decisions regarding how to advertise their products and services on the known performance of the previous version of software. Since one app development company will have an expanded base of users, it is very important for them to use information to steer marketing towards sources which will help generate the most downloads; the cost factor should however be kept in mind while performing this form of marketing.

* Optimize a mobile application for search – In Google’s Android Market, search is the main way organic discovery is made. Therefore, a developer should influence the search rank and the app discovery by including a successful keyword in the title of the Android application. Using the same keyword in the application’s description and the app promo text a number of times will help in optimizing the search option and thus influence the marketing statistics in a positive way. Also experiment and update the submission techniques; use keyword combinations that will help to yield the best marketing results.

* Test all Android app presentations on Google Play – Updating a mobile application on Google Play is a matter of a few seconds. Taking advantage of this fact helps yield better marketing results for marketing companies. Testing the way apps will be presented should be carried out on Google Play. The way this can be done most effectively is by adding varied meta tags and mobile app titles. Testing of the mobile application’s name in the logo is also necessary.

* The target audience should be the loyal user base – Successful marketing means building a thriving business by installs for loyal users of Android mobile apps. Remember that it is the loyal user base who will return to usage of a particular mobile application repeatedly, they will also register and make app purchases in order to tie back to the ROI. Hence, app launches should be made in such a way as to target this group of loyal users.

The above tips may assist a developer towards successful Android marketing.

The author is associated with a well known enterprise application developer and mobile app developers Dallas and iPhone application development companies in Noida providing mobility solutions to enterprises