Florists! Prepare For Valentines Day With A New Floral Refrigerators

By Author: Mary Hawley
Total Articles: 8
Comment this article

People buy Valentine’s Day flowers for several reasons, most centering around sentimental wishes for a loved one. But in most cases, they way they buy them is with their eyes – meaning, they buy flowers that look fresh and vibrant. When people look in flower refrigerators at a florist’s shop, they expect to see something that truly catches their eye.

Like all pieces of machinery, floral coolers begin to suffer from wear over time. If the cooling system is faltering, delicate flowers will experience a decreased life span, and that’s bad news for a florist – especially around Valentine’s Day.

If you’re a florist and your floral refrigerators are not performing optimally, it might be time to consider looking at new flower refrigerators that will keep your stock in great shape for quick sales.

Before buying, however, make sure the door seals on your current floral coolers are not cracking and losing their grip, which will let air escape and cause the motor to run harder to keep a consistent temperature. Also have the motor itself checked to see if a simple ...
... repair might be all that’s required.

If it’s time for a new refrigerator, you need to consider several things. First, has your current cooler been sufficient for the work it performs? You may find that a larger or smaller cooler will be more appropriate for the task at hand.

Depending on how often the doors on your floral refrigerators are opened and how long they stay open, you might consider purchasing a different style this time around. Options include coolers with sliding doors and coolers with swinging doors.

Another thing to think about when buying a new flower refrigerator is space. Your current refrigeration system may not be making the best use of space, and a larger or smaller unit might better fit the needs of your shop and also be more economical to run over the long term.

But regardless of the types of cooling units that are most appropriate for your particular business, the bottom line is always the same: the better your flowers look, the more sales you’ll make and the more repeat customers you’ll create. Always make sure your refrigeration units are working optimally.

In summary, the key to sales for florists – not just around Valentine’s Day but all year long – is having a variety of fresh and beautiful flowers on display. This is accomplished with floral refrigerators that are in excellent condition and keep flowers in the optimal temperature environment. If you’re a florist with cooling units that are under-performing this Valentine’s Day season, it might be time to invest in a new flower refrigerator.

Mary Hawley is a freelance writer interested in Powers Equipment, a Warminster, Pa.-based seller of refrigeration units including floral refrigerators and floral coolers used in the florist industry. You can learn more about sliding door refrigerators by visiting PowersEquipment.com.