The Role Of Website Design Companies London In Marketing Industry

By Author: Consider ThisUK
Total Articles: 5
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Marketing platforms are not disparate. When a brand puts together a campaign presence for a new show or the launch of a new product or charity appeal, it’s expected (by the consumer) to develop a presence in all the normal areas - print media, online media and broadcast media. It might also be expected to link campaign-specific products or services to the wider marketing, for example, by printing QR codes on promotional packaging or on flyers and posters.

Where QR codes are used, even the print media aspect of a campaign becomes digital. In essence, using a QR code is like turning the world into a website. Indeed, the QR is sometimes referred to as an “augmented reality code” – a way to digitise physical objects in the everyday world.
Website design companies London have a clear role to play in marketing of this type. First, the sites they build must reflect both the overall personality of the owning brand and the specific branding, colours or graphical atmosphere of the promotion.

Second, the sites, where they are either specific promotional sites or areas of a wider site given over ...
... to a promotion, must link intuitively with the real-world advertising that refers customers into it.
This is analogous to the process whereby website design companies London build landing pages appropriate to the keywords or themes in online advertising campaigns. If, for example, the potential customer is drawn to a page within the site because he or she searched for “experimental theatre London”, then it is important that the page he or she finds bears a clear relevance to experimental theatre in the London area. If it doesn’t, the prospect moves away from the site without looking at any of its other pages.

When you start using QR codes to turn bits of the real world, essentially, into web addresses, the question of relevance is even more important. In order that the target audience member is able to make the right link in his or her head between the code he or she scanned and the site he or she has discovered, that site must have a clear and absolute link both to the object being scanned and to the promotion in which it is used.
Website design companies are rapidly being asked to become the spearhead of entirely new ways of making the world seem relevant to the brand. They’re required to think about the potential ways in which the site can exist as a concept in the minds of people directed to it. They must consider the fact that those people will be viewing their product on multiple devices and for multiple reasons.

As a result, modern trends for web design have become clean, clear and simple. The concept of the homepage has become tenuous, as variously appropriate landing pages become potentially more commonly-used routes for the new visitors.
Website design companies London have been morphing into advertising consultants for years. The services they provide contain more bespoke direction than ever.

About ConsiderthisUK : This is analogous to the process whereby website design companies London build landing pages appropriate to the keywords or themes in online advertising campaigns.