Selecting The Ideal Press Release Submission Service

By Author: Michael Luciano
Total Articles: 24
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All businesses need exposure. Reaching out to existing and potential customers is the major way for businesses to generate leads and convert these into sales. With online sales now accounting for up to 40% of new sales in the major OECD countries, no company can afford not to take advantage of such a lucrative market.

There are a few methods that a company can use to reach out to its target audience. These include but are not limited to; visibility on the various search engines, sponsorship of events and news press releases. This article will examine press releases and the associated press release submission service.

Why Press Releases?
Most of the population have access to and make use of news dissemination services, irrespective of whether they are electronic or print or radio wave based. A properly worded and strategically released news release can reach out to a huge audience carrying the businesses message. The method of release or the submission service is an important determinate of the success of the press or news release.

Benefits of a Submission Service
The major advantages that the ...
... businesses gain from using a top quality press release submission service are long-term visibility, far-reaching distribution, focused audience, news credibility, search engine optimization benefits in the form of back links.

How to Choose a Service?
All news release submission services promise the same thing, to get the press release out and in front of as many people as possible. Sadly not all of them live up to the promises they make. There are a few things to look out for in a submission service that act as a pointer to their effectiveness.

a. The spread of the service. How many news organizations will the service submit to or will pick up the release from them. Which news services are these? Are they a feed for say Google news?

b. Are they a free service or are they a paid service. There are some very good free services, but paid services almost always offer more services, which is understandable.

c. How authoritative is the services website? The page rank of the website can be a pointer in this direction. Some services have Google page ranks of 5 or more

d. How much traffic does the service actually get? Without visitors the press release being on that website is of no use. The traffic statistics of the website are available via the alexa or quantcast services. These sites also give the demographics for the services website.

The business owner or manager should spare some time to get familiar with the way press releases are written and the process of distributing them. The online aspects of the submission process are particularly important for the owner or operator to master. The more knowledge the owner or operator has the better for the business.

Once the owner or the operators make up their minds on which press release submission service to work with, the next step is to contract their services and closely watch their performance. Did they publish the press release as promised? Was it picked up by the news media? The business owner must monitor these to make sure the business is getting the best return on their investment.

The most effective strategy is to use more than one service at the same time. This gives a greater chance of being ranked high up on the news sites such as Google News results.

The author of this article is associated with Link Popularity Inc., a reputable company providing press release submission service to clients. To learn more, log on to sitelinkpopularity.com.