Mobile Web Trends

By Author: Andrew Thompson
Total Articles: 4
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Mobile web is such an exciting avenue. It has paved the way for mobile marketing where brands are promoted to consumers around the world. Marketers send out promotional messages to a list of target customers in a variety of ways. Usually an opt-in list is provided by the company on its mobile site so interested people can key in their email address or mobile phone number to receive notifications whenever a new product is being launched or special discounts are offered. Marketers can be more innovative by launching marketing campaigns that get people to join text to win contests, trivia, polls or surveys.

To give you a better view of how exciting this industry has become, let us identify some current mobile trends that have positioned companies at a higher level because they have captured huge amount of traffic to their mobile sites.

· Tap-to-Call – Imagine a restaurant with tons of menu selections, beer varieties, and with live band performances. A mobile phone user while sitting at home suddenly reaches out for his cell phone to do some online shopping. He enters the restaurant website ...
... and finds something he likes. He plans to make reservation for four people on Saturday night so he presses the tap-to-call button and speaks directly to the manager to reserve a cozy spot for four over the weekend.

· Tap-to-Email – Another way to contact the restaurant is to email them your delicious order with just one tap. This instant tap button allows customers to inquire about general restaurant information and their catering service if applicable. This can be a channel for obtaining delivery service in case you want a plate of pizza or something else delivered at your doorsteps.

· Social Network Integration – Social media sites are a great place to interact with customers. The restaurant can reach out to clients through Twitter to “tweet” information like discounts, special events, or live performances. Facebook is another social media platform that the restaurant can utilize to generate leads. By building a fan page, menu and drink varieties will be featured for the public to see. All business information will be displayed as well to provide customers with full access.

· Mobile Coupons – Customers just love to download mobile coupons to their phones and present them to the restaurant to get a discount.
· QR Codes – The restaurant can post QR codes on their menu, poster, wall or anywhere within the vicinity that customers can scan easily to view different specials including daily promos.

Any local business knows that in order to stand out from competition, they need to reach out to customers. Mobile is a growing market with lots of business opportunities. Marketers have recognized this potential and are starting to explore mobile marketing options. Understanding the needs of their audience is a way to develop marketing campaigns specifically designed for them. Also if you look at current mobile trends, it will give you an idea what works well for mobile consumers. The mobile web is a dynamic medium to capture a huge market.