Affiliate Marketing Comes In Many Shapes & Sizes

By Author: Anthony Lufadeju
Total Articles: 1
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There are different types of affiliate marketing and with a little knowledge about each a marketer can increase their site statistics as well as profits. Because the vast nature, easy implementation and revenue generation potential, affiliate marketing is by far the most popular forms of advertising. Not only is it a positive for those looking to advertise their business, but also those site owners that are willing to advertise for others, therefore increasing their profitability. In fact, most engage in both sides of affiliate marketing, allowing them to make money from advertising and building their popularity through other sites as well. This is a win-win situation for both, which makes affiliate marketing a hot topic!

PPC or Pay Per Click
PPC is by far one of the fastest and easiest forms of affiliate marketing to introduce. Merchants place their banners, links, flags or other text advertisings on different affiliate sites for increased traffic. Because these affiliates already have a good flow of traffic to their site it increases the potential or likelihood that these visitors will see the merchant's ad, leading ...
... them to visit their site. When these visitors click these banners, flags or other advertisements the affiliate receives a set amount for each click. Though the per click might only be a few cents, these can add up to great profit quickly.

PPP or Pay Per Performance
The PPP type of affiliate marketing is based on the affiliate getting paid when a particular action is taken by the visitor that they refer to the merchant. These commissions are generally a little bit higher and are very lucrative for both the merchant as well as affiliate. The merchant receives more of a guarantee for this payout because they only pay if the visitor takes a particular action, such as signing up for a membership or making a purchase.

PPL or Pay Per Lead
PPL is commonly used for websites or companies that have the need for visitors to fill out an application, such as insurance companies. The payment is generally fixed for this type of affiliate marketing and the merchant pays the affiliate with every lead, application or information that they gather. In many cases this can be quite effective because these leads are generally interested in the specific product or service, thereof increasing the likelihood of derived revenue.
Residual Income
Residual income was brought about for those repeat customers that continue to frequent the products or services of the merchant. Most affiliates feel that they deserve a percentage or set fee because if it was not for their original referral, the merchant would not have the customer!

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