The Recent Boom In Shopping Online For Fmcg

By Author: fancylui Wardson
Total Articles: 17
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Shopping online is a very convenient form of retailing via electronic media where the consumer can buy products and services through internet directly. An online shopping store is a replica of down town shopping mall where the consumer can buy laptop online or buy a car online along with other day to day requirements like clothing ,books, watches, utensils, cosmetics, gift items etc sitting in the comfort of his living room. When a consumer buys directly from a manufacturer or dealer it is known as B TO C or business to consumer online buying otherwise it is B TO B or business to business buying. Online trading started in the early ’90, s. People with good educational back ground, knowledge and accessibility of a computer and having the power to do online transactions are the customers who venture online buying through online shopping. It is a very useful method of product purchase for people with limited mobility, high work pressure, sick and for people who hate go through the crowded shopping malls.

The variety of items available and comparison of prices and special offers are also accessed with more ...
... ease in online shopping. With the rise of cheap website hosting consumer can use the search engines to locate various online shopping sites and compare the features of the products and their comparative prices to make the correct choice. More over the online shopping store remains open 24 hours a day and the consumer can buy a laptop online or even car online any time of the day- early morning or late night. The shopping can be done from cyber cafes and even schools where facilities are provided. Payments in online shopping are done mostly through credit cards. Other methods like cash on delivery, postal money orders, debit cards or direct transaction from bank account are possible. Once a payment is accepted the arrangement is made for delivery either through designated third parties or directly to the home of consumer. Consumer can also print out delivery coupons and pick up the item at the local store near by.

Digital Items like music, software, movies, articles in journals and photos can be down-loaded from the site. Printing out admission tickets or coupons from the online shopping sites has become extremely popular. The online retailers must design their web-site in the most user-friendly way to encourage consumers to use online shopping sites. Cases of cheap website hosting are popular but may not be user friendly and result in consumers rejecting the retailer. Online shopping allows the consumer to know about the products in a much better way at his own time, compare the features, prices before selecting a product. For a consumer to buy car online he or she can see all the possible colors and models at the same time which may not be available at the physical store of the car dealer. Similarly to buy laptop online one can study the features of large no of models and makes before taking a decision which would not be possible during a visit to the store.