M-commerce In 2013: Is This New Term For Real?

By Author: Glenda Himes
Total Articles: 28
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E-commerce performs the same concept in business: exchanging of services and products to earn profit. Only that, the transaction is done over the Internet with the consumers using their credit cards. Yes, e-commerce has changed the way we make purchases over the past 10 years. We do not have to get dressed, travel to go to shopping malls and talk with sales persons to buy. Today, we only have to do all these sitting down, sipping our cup of coffee and even while watching television or chatting with friends. We even get lured by online discount shops even when we do not have the initial intention to buy! Almost all Phoenix web design companies are aware of this.

Evidently, e-commerce still holds a very bright future. More important, it somehow gives a boost to the economy because of the online spending during the holiday season and we can only hope this continues. However, with the new trend in online searches and purchases, a brand new term rises: m-commerce. The access to Internet through mobile devices and the exciting shift of new designs in smartphones and tablets (which happens faster than we can imagine) greatly ...
... influence this.

According to the research of Internal Google Data in February 2011, restaurants make up the 29.6% of mobile searches; automotive, 16.8%; consumer electronics, 15.5%; finance and insurance, 15.4% and beauty and personal, 14.9%. In another study by Google/Ipsos in April 2011, four out of five smartphone users in the US rely on this specific tool to assist them to shop. Seventy-four percent of them make the decision to buy, 35% of who purchased using their smartphones.

Sales of smartphones, on the other hand, are growing significantly. Gartner sees the rise in sales by 1.2 Billion this year. Juniper Research further that all new mobile phones that will be out in the market, 23% will be smartphones.

As a business owner, you must see this rising trend in buying shoes, clothes, gadget, toys and others over the Web as an opportunity. The numbers should be enough to make you jump from your seat. You should make your website ready for mobile users. You may contact one of the Phoenix web design companies to make your site accessible and enjoyable to smartphone and tablet users. Remember, they are those who are too busy with their careers-but love to shop and have the money to spend.

But more than having a mobile-ready site, you should be able to provide visitors the browsing experience that will keep them from checking all your important content. The product images should be clear enough (and load faster!) for them to appreciate them. Best of all, they must be eye-catching enough for them to make the decision to buy. Yes, more than the website, you should be knowledgeable of how to properly operate your online business.

Some Phoenix web design companies offer product management and provide hands-on and online training to maximize the potentials of your mobile-optimized website.

PrimeView is a Phoenix Web Firm offering web design as well as Search Engine Optimization Phoenix for small to large businesses in any industry. Get a Free Quote today!"