Evolution Of Video Marketing

By Author: Revolution Productions
Total Articles: 2
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A picture speaks a thousand words and a video, even more. If you are able to show something visually, using expressions, colors and light then it is likely to appeal to the viewer. This is why most Internet marketing companies are now creating web videos to promote the client’s product, services or portal.

So, how exactly did the trend of viral videos and informative webinars start? Read on to learn more about their evolution.

The aim for most virtual marketing companies is to get more hits on their sites, and turn them into sales. Web videos serve the best way to do this. This process first started by sending out newsletters and promotional mails to the existing and prospective customers. However, this influx was soon regarded as junk or spam.

Next in line were pop-up advertisements. Now, anyone who has been browsing the Net knows that these may be easily canceled.

When force-feeding the consumers failed, people focused on quality advertisements, which they placed as neat ...
... banners on websites. However, reading habits changed and adapted to ignoring these promotional banners.

It was now time for serious businesses to market their products with the help of SEO and credible content. Writers across the globe started generating Web content, articles, blogs and more that were both informative and interesting to attract customers and rank higher on the search engines. While this is still a very strong way of promoting business, it has reached a whole new level with the help of video marketing.

Videos for marketing work best with a page that has useful and neatly formatted content. The video acts likethe attractive display of a mall, while the content plays the role of a smart salesman. The sounds and visuals create an impression in the minds of the viewers, so that video stays with them even after browsing another site.

Online videos have grown with time, too. Earlier, they were very informative or a replica of advertisements seen on television. Seeing the scope of viral videos, brands realized the potential of visual communication and invested more in them.

Short films, Web-based seminars, exclusive sneak-peek videos, all became part of a strategy to promote brands in a unique way. Nowadays, professional videographers and Web analysts are hired to create the best visual campaigns for businesses belonging to varied industries. These experts ensure that not only are the videos exciting and entertaining, but also Web-friendly.

Take advantage of video marketing and see your business grow leaps and bounds.