Why Should You Divert Your Marketing Dollars Towards App Development?

By Author: Ruth Jackson
Total Articles: 51
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Going by some of the recent reports, Apple is believed to have cut down on its iPhone 5 component orders. Is it some sort of an indication that the demand has not as strong as was expected? Well one way to look at it could be that it is correction to the orders placed earlier which were made keeping in mind the holiday season and the likely increase in demand generally noticed during this phase. At the same time, there is no denying the fact that Apple has started feeling the pressure - in the tablet market from Android tablets which are much lower priced and in the smartphone market where it has lost the crown to the Galaxy S lineup of smartphones from Samsung. In its report, Samsung said that the global sales of its flagship Galaxy S smartphones had topped 100 million since the first model was launched in May 2010. The Galaxy S3, launched last May, sold more than 40 million in seven months.

Predictions of analysts project Samsung increasing its sales by a third this year and reach a number of 290 million. They also feel that it is time for the company to decide whether to keep catering to the high end of the phone ...
... market by reaping higher profits from relatively few sales, or to offer something which is cheaper and stands a chance when competing with other lower-cost alternatives especially the ones from Samsung. Having noted all these points , it is going to be interesting to know the exact figures when the quarter results are out. So the shareholders, in an ideal sense, should not get carried away by the news of a reduction in the ordering of the screens by roughly half. The last quarter sales included only nine days of the iPhone 5 launch and the actual sales number coming from the quarter ending December should provide a better indication of the actual results.

From the developers’ perspective, iOS still is the preferred platform. With its attractive features . Apple provides a very stable, exclusive platform for app developers, clearly specifying tools, defining both their potential and boundaries. This makes it much easier for the iOS developers to proceed with the task which they have at hand. The OS uses Apple’s Objective-C language, which can be used by app developers who are already familiar with C and C++. The popularity of iOS automatically means a lot of opportunity of the developers to earn good money. Paid apps seems to be the obvious option but interestingly free apps also put forth a similar opportunities. One can, for example market advertisements space within your apps to companies and make money every time there is a click on them. Another way is to generate income by means of free apps is by only offering trial versions and giving individuals enough to play with to be wanting more, but not too much to get them to play the demo consistently. The last way is to create a very addictive app and wait for the time when its usage has peaked and follow it with another one.

To get started, if you have a good app idea, looking for a reliable offshore iPhone app developmentIndia company is the key. Mindfire Solutions has been the preferred destination to hire services of dedicated iPhone/iPad app developers . Our iOS Application Development team has an average experience of 4+ years and has successfully executed 70+ iOS projects till date .In addition to this our customers also get the benefit of flexible hours of working at affordable cost. To get our new clients to understand and experience the quality of our delivery, we have the provision for a 100 hours risk free trial*.