Converting Web Site Visitors Into Subscribers

By Author: Raymond Johnston Jr
Total Articles: 8
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If you publish a newsletter or ezine, you
should have a website geared towards getting
more subscribers. This should be the sole
purpose of this particular website.

The first thing you should know is give your
prospective subscriber plenty of opportunities
to sign up. Put a sign-up form on each page of
your site. Make it highly visible as well. Put
it at the top of each page where it cannot be
missed.

You should include information on your site
that will inspire return visits. It sometimes
takes multiple visits to get a sign-up. Give
them some reason to return to your site.

If you write articles, include them on your
site. If you write an article a week, make
sure that your visitor knows that you will
have a new article each Monday or whatever
day it will be. Try to make it a routine.
People are more likely to return if they
know that they will find new material on
a certain day each week.

Include some type of resource page that has
useful information for your visitors. Always
remember ...
... that your visitor is looking for
useful information. If you provide it, he is
much more likely to return to your site.
The more times he visits, the better chance
that he will subscribe.

Don't be afraid to use pop-ups on your site.
Too many pop-ups can be detrimental to a site,
but the fact is that a good pop-up can do
amazing things for the amount of visitors you
turn into subscribers.

Here is the approach that has worked best for
me. On your home page, put an exit pop-up.
Offer a free ebook as an incentive to sign-up
to your newsletter or ezine.

If you have an ebook that you have written,
this is a great chance to get more exposer.

If you don't have one of your own, there are
many that offer you the opportunity to brand
your own information into the book. I suggest
you find one of these and use it as a gift
for those who sign up from your pop-up.

Many are still ignoring the productivity of
pop-ups. This one simple act has increased the
percentage of visitors who becomes subscribers
by over 20%. You may not like pop-ups yourself
but the fact is, used with taste, they work.

There is a new program by Wes Blaylock that is
quite effective at generating new sign ups. It
involves the use of an exit pop-up as well. I
would suggest using it on one of your other
website pages. Use it on your second most
visited page.

This pop-up will offer your visitor the
opportunity to sign-up to some of the top
newsletters or ezines on the net. For each
time this pop-up is seen by a visitor on your
site, the opportunity to sign up to your site
will appear on four other sites. This program
has proved to be quite successful. You can
check it out here.

http://www.moneyforhire.com/subdrive

This is a twist on another method that can
be quite effective. Work out a joint venture
with another publisher. When the visitor exits
your site, he will receive a pop-up with an
offer to join the other person's publication.
Likewise, when a visitor leaves your joint
venture partner's site, the opportunity to
join your publication will be offered.

Do not be shy about asking your visitor to
sign up to your publication. Be direct. Tell
him how you can help make his life easier.
Tell him the benefits that your newsletter
or ezine can provide.

If he is leaving your website without signing
up, give him another chance. This time offer
him something free. This can be an ebook or
something else that you choose. Try to make
an offer that your visitor cannot refuse.

When it comes to getting sign-ups, be
persistent. Give your visitor numerous
chances to sign up. Make it simple and
make it beneficial to the visitor.
About the Author Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic
programs and get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net
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