Lighting Up The New Year Even After The Holidays Are Over: Reasons Why Your Business Needs Awnings

By Author: Michael Richman
Total Articles: 12
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As a business owner, you stand to benefit more from awnings – even after the holiday season has ended. Because once the lights and decorations have been put away for another season, new and creative approaches in attracting customers must be employed. Commercial awnings accomplish that goal and more! This is because apart from simply protecting you from rain, snow, ice, and sun, awnings will also accentuate the front of your store helping make your business easily noticeable.

Across the US, curbsides big and small are lined with soon-to-be discarded Christmas trees, awaiting sanitation crews and eventual recycling. As for the lights that decorated said trees, along with entire business establishments both inside and out? Packed away until next November. The seasonal ritual of wire untangling and bad bulb hunting left to another year.

For business owners looking to spruce up their establishments in the New Year, lights and holiday cheer aren’t the only ways to attract a crowd or generate buzz. Commercial awnings are an ideal way to accomplishment many of the same goals. Awnings, combined with their logo and ...
... branding abilities let motorists and pedestrians know what your business is trying to sell. Especially in the age of high smartphone adoption rates, with many faces focused on tiny screens, sometimes a more traditional approach is the best way to get noticed. According to the Small Business Administration, such tactics have both short term and long-term benefit. More traditional awnings, awnings that blend in with neighborhood storefronts, help place your business as organic to the surroundings. In other words, an establishment “that’s always been there.” This is the type of image that inspires consistent, repeat customers. Meanwhile, differently shaped awnings, backlit or custom designed with large logos, help inspire what the SBA calls impulse or “stop and shop” immediate purchases.

When using these awnings, be sure that your target customers will clearly understand all aspects for your business such as who you are, what you are dealing in and most importantly, where your stores are located. One good thing about awnings is the fact that there are many professionals who will help you design your awning and also make sure that it is properly installed so that the first impression is the best.

Another awning benefit is the fact that corporate colors, business logos and other important aspects related to your business identity can easily be incorporated onto your awning. In fact, at the moment there are many manufacturing companies focused only on building high quality customized awnings. This being the case you can choose to have your retail awnings fully customized to your own specifications making sure that it not only matches all your preferences but is also made of durable materials.

Reasons why you should start using retail awnings

Retail awnings will help draw the much needed attention to your business which will help increase overall identity and recognition by prospects. This is particularly helpful in the first weeks following the holidays where many potential shoppers may resist unnecessary spending. But the goal of a quality awning and its branding is to remind customers that just because the holidays are over, doesn’t mean great buys and great deals can’t inspire a purchase.

In addition, consider these added advantages:

1.Accent entrances and windows.
2.Protect from the sun, snow, rains and any other uncomfortable weather elements.
3.Lower air conditioning costs by minimizing interior radiant heat absorption. And by keeping customers dry from winter weather, they can also affect heating costs. Dry customers require less indoor heating to warm back up.
4.Reduce the fading rate of interior furniture and other merchandise.

Retail awnings serve as a guarantee to protect, decorate and most importantly help you market your business to your target customers. What's more, in most cases, these kinds of awnings are generally designed to maintain their aesthetic usefulness and functionality when being used.

With time you will notice that with the unique retail awning that is emblazoned with your business logo you will have an easy time attracting more customers to your business premises. In case you doubt the potential of retail awnings simply review the various high profile businesses and commercial premises such as hotels, restaurants, shopping centers, apartment complexes and even arenas all of which share a common trait which is they all have retail awnings featuring prominently.

Take note, installing retail awnings outside your retail store will attract the attention of customers who might be interested in your products or services, adding color and warmth to your business premises and most importantly creating additional functional / working areas that your customers can use or you can use for expansion. Generally, retail awnings will always enhance your presence regardless of the surrounding environment while for a retail store keeping your patrons and customers safe from harsh elements. So keep the lights and decorations stored safely. While they’re vital to the holiday cheer, they’re far from the only way to attract a crowd. Consider an awning today!

The author of this article is currently associated with Academy Inc. In addition to retail awnings, they offer cabanas, canopies, signs and even solar awnings.