New Construction Advertising With Vertical Flags

By Author: Dorothy Johnson
Total Articles: 7
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One of the challenges for homebuilders is recouping their investment and beyond that, making a profit. It can be a risky business, and much market research needs to be done before the first home plan is created.

Once everything makes sense and the numbers add up, construction begins. Wise homebuilders start their marketing efforts even before this as they reach out to their market and spread the word about the benefits and features of homes in the new development.

Vertical flags are a great way to reach out. These flags come in various sizes, with a two-foot-by-five-foot length being among the more popular. They feature bright colors, clear lettering and messages that are designed to get into the minds of passing drivers.

The flag itself is an attention-getter, but it’s important that the message it contains is thought out well in order to have the impact the homebuilder desires. For example, we’ve all seen various types of signs and banners that are cluttered with words and with words that are too small to read at a glance.

An effective vertical ...
... flag advertising a new home development will ideally have just a few words that people will immediately relate to and pay attention to. Because a car is flying by, there is very little time to attract the attention of its occupants.

Wording that could go on the advertising flag could include a phone number, a website address, the date the homes will go on sale, the price range of the homes, etc. The message a given homebuilder will use on vertical flags will depend on many factors, but the end result should be that people understand that a new home development is on the way.

The price range is usually an effective thing to include on a flag outside a development. Right away it qualifies potential buyers and saves salespeople from having to do the qualification work. If a driver sees a price he or she can afford, it makes the homes in the new development attractive. If the price is too high, then that driver doesn’t matter. In all marketing and advertising, the key is to promote only to qualified people within your market.

Some homebuilders purchase a string of flags, each with a slightly different message. A line of colorful vertical flags alongside a home construction project is an instant attention-getter.

In summary, vertical flags are effective and low-priced ways for homebuilders to advertise a new construction project. The flags are colorful and easy to see and, if the message is right, they can start the sales process even before the homes are ready to move in to.

Dorothy Johnson is a freelance writer interested in About Flags, a custom-flag maker and online seller of custom-made vertical flags, advertising flags, banners, and other specialty pieces. You can learn more about available products by going to AboutFlags.com