An Overview Of The Shift From Traditional Advertising To Online Advertising

By Author: Elizabeth Miranda
Total Articles: 26
Comment this article

It's been well-known for decades that TV and radio advertising costs an arm and a leg. There's no denying that they're two of the most powerful media formats used for promotion, but they're usually, cost wise, outside the limits of most advertising budgets. The same goes for the higher end print ads. Buying space in the more widely read newspapers, even a little space, can set you back a fair amount of money. With all of the above media the exposure your company gets can be fleeting. Your ad may well be aired on TV or radio, but statistically it's been proven that the best response from such promotion only comes after at least three such airings. And that doesn't come cheap.
The Internet offers a far more economical platform from which to launch your ad campaign. It's equipped with all the bells and lights of TV, radio and print advertising but at a fraction of the cost. The use of video, audio and text is available and the great thing is that once it's up there on the web, it's there for good unless you decide to take it off. This is in stark contrast to the need to re-advertise in the bricks and mortar world.
Many ...
... business people are turning to the Internet for their promotions. And with a prospective audience made up of around 1.4 billion people, it's not hard to see why.
The Internet offers advertisers the chance to target a wider potential client bank for a minimal cost.
That's why so many businesses are getting online. But just being there isn't enough. The Internet being so vast means that your website mightn't be the first one to come up on search lists unless you make sure it is.
This is usually where many people fall foul of the whole idea of Internet presence and promotion. Realistically any business that forgoes expensive ‘real world' advertising has already made an effective saving. In today's turbulent financial climate it's prudent to plan your budget efficiently. But in some areas it's really not worth cutting costs. The best place your money can be spent is on professional help getting your business website to be a top ranking one. That way your potential customers will know about you and your services, which is what you want from any ad campaign.
Choosing a company to boost your online promotions and presence should be taken as seriously as any choices you'd make about other forms of advertising.
One company that has over a decade's experience of Internet marketing is WSI. They've been providing all manner of Internet solutions for small and medium sized business, and with great success, too. Which is why in recent years they've walked away with a healthy bundle of awards and accolades. Named the No 1 in their field, WSI also offers franchise opportunities - so if you think that that being on the solutions side of Internet advertising and productivity is for you you'll be pleased to know that their franchises are available globally and for a modest all inclusive fee.
With the major swing toward Internet business activity as an alternative to actual world concerns WSI offers solutions to everyone: existing businesses who need a boost online or a complete package put together for them, and a great career opportunity for those who are looking to start a recession-safe business as a franchisee.