Why Chicago Businesses Still Use Mobile Billboards

By Author: oohnation wide
Total Articles: 3
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Corporations existing within Windy City confines have radio, internet, Sears Tower along with numerous other marketing mediums which push their messages across. Why, then, do multitudes of existing business still bother using mobile billboards Chicago residents used to rarely stare at when entering taxis or Chicago Transit Authority buses? Older school marketing ideas have been revisited with economic downslides still occurring around the country, for starters. To polish off two main reasons, we also consider facts revolving around modes of transportation available within the great city.

Yellow Cabs Are Plastered Everywhere

Jumping cabs daily allows consumers, also known as professionals, to receive rides around the vast stretches of Lake Shore Drive and beyond. Of course, it also allows companies to make money both off fares and taxi toppers, often the showcase point for new businesses. Cabs operating around Chicago, currently numbering 2.4 per 1,000 residents, offer perhaps more marginal methods for businesses to spread their word around. Since Cook County, alone, comprises nearly ½ of Illinois’ population, ...
... it’s difficult to refute marketing effectiveness of signage appended to nearly 7,000 operating vehicles transporting consumers and professionals daily.

Tribune Advertising Is Costly

Although Ricketts family members could easily afford full-page advertising within a newspaper circulating nearly 15,000,000 copies daily, not every small to medium size business could consider calculating ROI gained or lost by using this advertising medium. Besides, it’s easier to haggle an affordable rate with taxi companies as opposed to marketing or sales departments in Tribune headquarters. Whereas papers like Sun Times or Tribune could charge per inch, flat-rate advertising per month is what you’ll receive when utilizing cab cars.

Difficulty In Search Marketing

Unlike extremely competitive keyword targeting or algorithm battles, mobile billboards Chicago companies prefer using are purchased because difficult local search marketing methods have grown even more harrowing for marketers. Rather than trying competition with larger businesses offering similar products with much bigger ad budgets, utilizing visually appealing signage atop taxicabs works much better than combating website penalties or avoiding your email drip campaigns being flagged as spam. Last time we checked, taxicabs sometimes have problems speaking English, let alone spamming.

Consumers Love Oddities

Our oddly driven society loves ads which both have funniness yet seem slightly twisted in meaning. Your business could, in other words, place signage atop venturing cabs and make quick yet memorable splashes into the minds of consumers who’re bored while waiting for CTA or other cabs to arrive. The concept for cities the size of Chicago makes perfect sense for quick exposure and budget-conscious businesses wanting their brand to make an immediately noticeable impact upon Cook County buyers.