Advertising Vs Pr: Which Gives Better Roi?

By Author: James Harry
Total Articles: 46
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So, what is the difference between advertising and public relations (PR)? Basically, there is a big difference between advertising and PR. First and foremost, in advertising, you pay for the advertisement, be it a TV commercial, or newspaper or on radio. In PR, you seek free publicity and free exposure of your business and products on media, and these can be done through press releases and news conferences. But the difference does not end between paid or free publicity. There are many other differences to understand.
In advertising, you have control over your what the public sees, while in PR, everything depends on the media and how they are going to present your company. In advertising, your advertisement can run for as long as your budget allows but in PR, the media is unable to continually write about your company and products, or they risk losing their credibility. In advertising, you have to be creative in coming up with a new advertising campaign while in PR, you have to generate a buzz to spread the word.
So, which gives better ROI? First, let us tackle the main thing that makes PR stand above advertising ...
... in terms of ROI. Consumers are getting savvy these days and they know that when they are watching/see an advertisement, they are seeing the parts the business wants them to. So they view advertisements with a pinch of salt. And, no, they do not easily believe what you tell them. They know perfectly that you are trying to sell them, therefore, they are view your advertisement in a guarded manner.
In PR, a third-party (the journalist in this case) offers facts and information from a neutral standpoint and consumers will view the articles written on your product or service in a very different manner. Be it a newspaper article or TV coverage on your event, consumers tend to believe the news more. Yes, PR is far more effective than advertising in getting the attention of your customers and it tends to give better ROI because of this. But, if the media writes negatively about your product or service, then, the ROI is not good at all!
However, in most cases, if managed well, PR can bring more awareness to your brand much faster and much more cost-effectively than advertising can. Today’s major brands are, in fact, said to be born with publicity and not with advertising.
For a great public relations move, why not let the experts do it? Roi Strategy Consultants helps businesses use the power of PR to achieve fast ROI on their marketing dollar.

ROI Strategy has served a range of clients, mainly SME, in the provision of marketing services with a broad range of industry experience about top-advertising agencies in Singapore.