Basic Key Tips On Buying Media On Mobile Advertising

By Author: J.J. Yong
Total Articles: 963
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Based on yearly statistics on the increasing number of mobile web supporters, you can understand the reason why there is also a large demand in the mobile marketing. Currently, marketing services in which offering to purchase media advertising on mobile web, have raised several inquiries on how they can literally buy media for their mobile marketing.

Here are the tips about media purchasing:

What to Buy?

Focus on the most efficient form of advertising in which is the combination of text and banner that both attract viewers' attention. A ratio of 50/50 combination will able to provide them equal approach in promoting the name and the Return on Investment (ROI) of your business. Since both banner and text links ads can be normally seen in the mobile web browser, then it is safe to say that both ads are effective unless you need to target on one specific area of promotion.

What is the relevant size of the advertisement?

Basically, the mobile web has limited screen for viewing, then the size of the advertisement banner must be of that where the mobile users are able to view the banner without any ...
... interruption or distraction in its usage. Compared with the banner ads as seen on your monitor screen, the mobile banner takes about 25 percent of the screen, thus causes users to click several times on the scroll to view the rest of the banner.

This however is a plus because it creates a higher click-through-rate (CTR) in which is about 10 times higher than the PC (Personal Computer). Regardless of the banner size, the fee has been arranged in a flat rate. However, there are about four sizes of mobile marketing banner for different mobile phones.
In order to discover the maximum potential of the mobile marketing particularly mobile advertising, marketers or any online businessmen need to know the fundamentals of mobile marketing in order to identify their target and niche market, as mobile advertising has the potential of improving your product sales and branding. For more information about the potential of mobile marketing, visit http://MobileMarketingBasics.com/