Artistic Graphic Design Agencies: Media Industries & Advertisement

By Author: Consider ThisUK
Total Articles: 5
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Graphic design agencies have a big responsibility. They’re the people, who create the visual tags with which customers and audience associate companies, troupes and the plays or theatrical experiences to which they flock. They create logos that help ticket-buying members of the public recognise a company they’re excited to see and they develop the graphical landscape in which a theatre or gallery can be recognised alongside the touring company playing within.

The modern theatregoer is bombarded with visual association almost without cessation, from the time he or she gets out of bed during morning to the time he or she closes his or her eyes at night. It is extremely difficult to get through a day without seeing some kind of manipulated image, irrespective of the fact whether that image is a logo or an advert or a part of a television show. From the covers of books and newspapers to the adverts, pictorial representation is all around us.
As such, graphic designing agencies have a doubly hard job to do. Not only must they create coherent visual cues for their client companies, allowing the theatregoer ...
... or general customer to associate that client with the emotions and reputations required but they must also develop these tags in an arena already overcrowded with competing visions.

When you stop to consider the number of platforms from which a theatre company might shout its wares like a website, a printed ad in a magazine, a billboard or a what’s-on programme for the host theatre, you start to realise the 360 degree nature of the undertaking. Audience members consume their advertising and their theatrical awareness, on multiple platforms, each of which has its own requirements in terms of size, font and image but which must all be clearly identifiable as a part of the same advertising campaign.
For modern graphic design agencies, then, the primacies of image and colour are more vital than ever. Simple, recognisable designs that can transfer from the huge “screen” of an advertising billboard to the tiny “billboard” of a Smartphone display are the order of the day. The emphasis for all graphic design is on clarity, brevity and immediate recognisability.

There might be specific design problems inherent within certain projects; for example, when an established theatre company, with its own logos and colour schemes, goes on the road to a series of established venues that also have their own corporate colours and personalities. It might be necessary for graphic design agencies, in these cases, to provide co-running solutions, in which the theatres on the tour have their own print media campaigns where their logo and colour scheme is associated with those of the touring company; and a different set using just the markings of the theatre company, for dissemination to its core audience.

In any graphic design situation, the expectations of the core audience are key to success. Knowing where a target audience goes to find its information on theatrical productions allows the graphic design agency to create the right kind of visual campaign. It might also, as noted above, define the actual graphical niceties of that part of the campaign. For example, when a theatre company has a website of its own, then there will be a core audience (the subscribers to that site) expecting advertising done within its graphical universe. The same thing, with different logos and themes, will be expected by an audience affiliated with a theatre rather than a company.

For modern graphic design agencies, then, the primacies of image and colour are more vital than ever. Simple, recognisable designs that can transfer from the huge “screen” of an advertising billboard to the tiny “billboard” of a Smartphone display are the order of the day.