Short Run Printing Offers Several Advantages Especially To Small Businesses

By Author: Vikram Kumar
Total Articles: 9595
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As the name suggests, digital short run printing implies that prints can be ordered in smaller amounts than what you would normally be required to order with offset printing. This is great for small businesseswhotypically have small marketing budgets. Mostsmall businesseshave no place to store thousands of copies of their brochures and would rather have the flexibility to being able to make changes to their marketing materials on a regular basis. They typically have a smaller number of customers and don’t really need to print thousands brochures. By printing smaller quantities it gives small businesses the chance to test how well their marketing message is working and whether they should make changes to see if a slightly different messaging performs better.

When traditional offset printing was the only option available, the upfront cost of commercial printingmeant it was not cost effective except on very large print runs. With offset printing, printers had to first manufacture a printing plate, hand mount those plates on the press and then run hundreds of sheets of “make ready” paper through the press to get the ...
... colors right. Considering the high cost and the time involved, it only made sense to print large quantities even if that meant storing it all in a warehouse until it was needed. However, this meant business were stuck with the same marketing message till all that printed materials were used up. This is whyshort run digital printing has become so popular. With digital printing there is no printing plate involved. It is done using either a laser method or an ink jet method. The images from the computer are transferred directly to the printing press. This direct printing method means huge savings in time and money. More importantly, because there is no need for printing plates, printers can take on even the smallest orders.

Short run digital printing is particularly significant with businessesthat wantto test theirmarketing message first before they spent a lot of money on mass printing.Not only does it allow them to test out the market response it also allows them to check which format works best. You can test printing direct mail postcards or a product brochure or maybe even a flyer and see which one works best. With short run digital printing, you can even experiment with variable data printing to see if personalizing your message improves response rates.

When you are looking for a digital printing company, look for one who will offer you fast, high quality service .There are a wide range of printing companies offering many different services. Doing a comparison between the various printing companies will allow you to find one that best meets your needsat a reasonable rates.

Short run digital printing offers several advantages over offset printing . For the best digital printing services at reasonable rates, check out Influence Graphics.