Marketing Through Search Engines

By Author: Paul Kirk
Total Articles: 3534
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Do not expect instant results from SEO. The robots have to review millions of Web pages, so you might have to wait three months or more to see the full benefit of your site optimized

Advertising on search engine

If you do not want to wait months to materialize the benefits of SEO, consider advertising on search engines. This method can increase traffic to the site in less than a day.

The type of advertising easier and more popular search engine ads are pay-per-click (PPC) which use only text. In this case, you write short ads that appear alongside search results for keywords or specific terms that people type into a search engine, then you pay for each visitor who clicks on your ad and skip to your site.

According to the company Hitwise, which is dedicated to measure traffic on the Web, search engines more popular in the United States are Google (with a market share of 66 per cent), Yahoo (21 percent) and MSN (5 per cent). Given the dominance of Google, PPC ads on Google AdWords probably produce the largest number of visits to your site. But putting PPC ads on Yahoo and Microsoft will increase your ...
... advertising reach and would cost less for certain search keywords.

The cost can range from a few cents to several dollars per click, depending on the advertiser's demand for keywords that you request. You can set a maximum daily or monthly charge for not going over its budget. Make your PPC ad is like writing a two-line classified ad for a newspaper. Choose the phraseology and the key words carefully to attract visitors who want it. Try more ads to see which works best.

Finally, if you only sell locally, do not waste money on advertising throughout the country. Use the opportunity to focus on geographic areas that provide this service and restrict the ads to visitors to a limited area, such as your city or state.

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