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By Author: Marcin Ch
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Content Management Systems

A Content Management System is the software that allows you to manage and change all the content (text, photo galleries, video etc) on your website. Content management systems can be user friendly and can be used without without technical or coding knowledge.

Most modern websites are dynamic. They are constantly changing, and being updated with new products. We can offer a short training session to show an employee of the business how to change and add new content. We are always on hand to offer support. Alternatively, we can update and manage your website for you. This will depend on the business,the function of the site and on you.

Professional photography

Visually interesting sites create truly clickable spaces. The power of professional photography cannot be overstated. Well presented images show your products, services and ideas in the best light. Photography can be used to create banners, backgrounds, staff profiles and product galleries. Showcasing past projects and products for sale have a tangible effect on your bottom line.

Video

We combine video, ...
... graphics and flash to produce professional corporate videos, presentations and web videos. Multi-media Web design that incorporates podcasts or videos on youtube allows clients to engage with your content in a different format and can help to bring traffic to your site.

Copywriting

Our copywriting service is about conveying what your business can do in a way that fits with its character and brand. Good web copywriting is also about incorporating keywords in a way that will help search engines like Google make sense of pages to rank them. Search Engine optimisation friendly copy should always be as subtle and readable as possible without sacrificing the needs of the user. We can provide the copywriting for your website, your Blog, press releases and newsletters. We also provide a proofreading service for writing that needs to be checked for accuracy.

SEO

Search Engine Optimisation is a multifaceted process of increasing the ranking of a website in search engines like Google.

SEO must be built into every aspect of the web design and copywriting. This includes building good SEO practice into the coding, metadescriptions and page titles. It is a process of finding quality websites to link to the site and of using the right keywords in the copy , in headings and in captions.

Our SEO service includes analysis of your current site and keyword research to find the best keywords for your site to target. We will also track all of the traffic that comes to your site and the keywords that people used to access it.

Google changes the criteria all the time and we are constantly keeping up to date with new developments. All of our methods are entirely ethical and above board.

Blogs and Social networking

The web is a very different place than it was in the 1990s when websites operated in isolation and users simply retrieved information. Engaging websites and create a space for users to interact with the site’s content and each other. An intelligent social networking campaign can make this easier, allow clients to recommend you to their friends and create the potential for a surge in web traffic. Icons can link to social networking sites like facebook, linked in, my space, twitter.

Company blogs connected to your website can increase the likelihood of new clients finding your site and can build a community of interest around your products.

E-commerce

Transform your online presence with e-commerce. We create online stores that are secure, functional, intergrated and profitable. E-commerce can take your products and services to a global audience and help customers find you on the web. We will tailor our e-commerce solutions to fit in with your objectives.

http://yo-net.co.uk/

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