There May Be Only One Thing Between You And Your Fortune

By Author: Cindy Lighter
Total Articles: 10
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Picture this.

You have a sales letter that converts at 3%, and your profit is $75
per sale. 1000 people see it. You make 30 sales. $2250. Congrats. You
da man.

What if you had a follow-up series that also converted at only 3%. But
the sign-up rate to the series was 50%. You have the original 30
sales.

Watch this. Sign up to the follow-up is 500 people. 3% of them convert
at $75. That's another 15 sales. Another $1275.

An hour extra work giving away a couple of excerpts or articles that
you've already written or setting up the autoresponder series. 50%
increase in sales.

I would call my initial lack of follow-up my single biggest marketing
mistake ever. Follow up is not just for signing up the people that
didn't buy on impulse the first time they came to your site, it's for
selling upsells to people who are already sold.

Once I started marketing to customers I already had, I kicked myself
every day for about a year. I don't even mean newsletters. I mean
listening to your clients really well. When they send you
...
... testimonials, really study what they're saying that they liked. Be
anal, keep a database of comments and who said what.

I started to keep the people who had bought from me separate from
those who didn't. With their permission, I offered them upsells about
four times a year. Once I had a 100% conversion rate. I had sold 100
people an ebook and listened to their suggestions. All 100 of them
bought the multimedia version. $9700 for a day's work.

How much are you leaving on the table?

Don't have a list of people to market to? What if you can't go back
and write individual emails asking your customers to sign up to your
special offers list (Bait works. Offer them 10% off if they buy during
the first week a new product is out.)?

Ask a fellow marketer. You probably have a friend who was a one-hit
wonder in internet marketing and can't figure out what to do next.
Pitch them the idea and sell to their customer list in exchange for a
cut in the profits.

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