Facebook Advertisement – A Good Way To Make Your Business Reach Millions In No Time

By Author: KOL Limited
Total Articles: 23
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Paul had opened a restaurant in downtown and it did pretty well in first 2 months, but thereafter sales began to decline. After doing his research, he realized that people were getting bored of the same kind of food. He started introducing different items but it was difficult to reach out to people to tell them that he is doing something new in his eating joint. He thought of putting up posters around the place or distributing pamphlets in nearby households but that would cost him quite a lot.

He met his friend Richard who told him to get a website done and start taking orders for home delivery online or on phone. He did so; he invested some money and got a website made from a web development company. Now the question was what he was supposed to do with the website. He registered the website for any paid local search engine, he also got search engine optimization done but still could not get enough traffic to his website. He felt stuck now. He wanted to expand his business, but there seem to be no way to advertise and create his brand without shelling out a fortune.

That’s when he read about Facebook advertising ...
... while browsing web and that got him interested. He already had a facebook account which he barely used to keep in touch with his family and friends. He immediately logged in and created an interesting page for his business. Then he invited all the people in his friend list to like the page. Some of them did like it and few did not. He kept posting pictures of yummy food in his restaurant; he also posted some videos of hygienic cooking in his kitchen. The fans on his page liked the posts and also commented on them, but then his facebook publicity wasn’t going up at the rate that he would have liked. He wasn’t sure that people in the neighborhood around the restaurant were actually even aware of his page or website.

That’s when he discovered that there is something called Facebook advertising. He created an advertisement for his page and set his daily budget at $2. He did not go for any advanced options. He was now paying per impression to facebook. While creating his advertisement, he also chose to show the advertisement to people who are living in the neighborhood around his restaurant so that he doesn’t waste his advertisement impression on the people who wouldn’t be interested in his business. After his first trial, the rate of people liking his page increased by 60%, he then started advertising his particular posts and polls. This made his page grow really popular and he started receiving a lot of feedback about his products. People posted what they liked about the restaurant and what they did not find nice. He kept working on the feedback and soon created a brand in his locality. Needless to say, that his profit almost tripled.

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