Images Increase Sales

By Author: Garrie Wilson
Total Articles: 14
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The Internet is a multimedia environment, yet when it comes to selling online, too many people forget this. While it is true that people will make a purchasing decision based on sales copy, a bad-looking site means they may never read those words at all.

Slapping together a quick website has never been easier, and virtually anyone can do it. This is good in the sense that it levels the playing field and gives millions of people the chance to own their own profitable business. However, the downside is that some of these pages look rather amateurish. While it is true that even the best graphics may not make the sales, it is true that poor graphics can kill a sale. All other things being equal, it's the site that looks good that will do better.

Part of the reason for this is those amateurs graphics make people think you have an amateur product. In other words, good graphics help build trust in what you are offering. If you are using no graphics, or ones that look cheap, you are practically throwing money away. Making the effort to use better graphics will show your visitors that you are a professional, someone that ...
... can be trusted to purchase from. To put it another way, if you don't care enough about what your website looks like; you are sending the message that you don't care about what you're offering either.

One type of sales graphic is the purchasing button. Yes, you can simply put up a line of text that says, "Click Here To Buy Now", and you may generate some sales. But, imagine this instead... Your site has professional graphics and the purchase button has the same look and feel as the rest of the site. It is crisp, vivid, and attention-grabbing (but not in a cheesy way). Can you see how that type of purchase button would be more likely to be clicked on? Not only will it be more noticeable, it will also look like you know what you're doing.

And that's just one type of graphic. Downloads, subscriptions, colors, headers, and background images all play a part in the overall look and feel of your website. Take the time to make sure all of your graphics are creating the right impression. As mentioned earlier, your graphics may not actually generate the sales, but shoddy ones can (and do) reduce sales.

There is no question that using the right kind of graphics on your site can be the difference between failure and sure success. To get a wide assortment of professionally created graphics go to http://www.bigshinybuttons.com now to see what a difference they can make for you.