Start The New Year 2013 With New Advertising Flags And Banners

By Author: Dorothy Johnson
Total Articles: 7
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While marketing a business is a year-round job, the start of a new year can inspire business owners to launch fresh ideas and spruce up current elements that have already proven successful. Two hot marketing tools – vertical flags and advertising flags and banners – need to always look good in order to do their jobs, and the beginning of the new year might be a good time to replace them.

Like with any other type of outdoor signage, vertical flags will show signs of wear over time. The point of these flags is to be a visual representation of a business, flown outside in plain view of traffic and passersby. A flag that’s wearing and fraying doesn’t make a great impression.

Advertising flags and banners when flown in parts of the country that experience harsh weather cycles are even more prone to falling into disrepair and need to be replaced more often. If you’ve ever seen these or other types of signage that are faded and torn, you know the impression they make: Maybe the company is as unconcerned with its customers and their experience as it is with its advertising signs.
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Of course, any time is the right time to replace vertical flags if they’re worn out – you don’t have to wait until the new year. But for most Americans, Jan. 1 signals a time for new beginnings, and businesses can use this notable day to make all kinds of new beginnings and fresh starts such as:

Launching a new slogan with newly made advertising flags and banners
Re-doing their window advertising with more up-to-date information
Updating their websites to reflect new products and services
Replacing interior decorations and furnishings that, like their vertical flags, may be looking shoddy
Initiating new policies for enhanced customer service
Painting their facilities both inside and out

By performing changes like this, it gives not only customers but employees as well a new “feel” and a new attitude about being connected with the business. People like new things, and businesses who implement upgrades and positive changes are only helping to strengthen their brand image in the marketplace.

If you’re considering replacing your advertising flags and banners, brainstorm with key staff to decide if a brand new message might be a smart move. If the current message is doing a great job, of course, leave it alone and have the new vertical flags printed with it on them. But you might come up with a hot new angle that will drive more customers through your doors, so give it a little thought.

In summary, because the advent of a new year signals a time for change, many businesses find areas they need to renew, replace and otherwise alter. Advertising signage is a good place to start, because weather eventually takes its toll, particularly on lightweight flags and banners. By replacing them, business owners send the message: We care about how our business looks just like we care about our customers’ experience.

Dorothy Johnson is a freelance writer interested in About Flags, a Harleysville, Pa., retailer of vertical flags and an assortment of other advertising flags and banners. You can learn more about the company by visiting AboutFlags.com.