Growth In The Global Spirits Market Is Beginning To Slow

By Author: Bharat Book Bureau
Total Articles: 1486
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Key ...
... issues examined by this report...

Beer offers the strongest competition to spirits in Europe and the US. Beer will take the largest share of throat in the European and US alcoholic drinks markets by 2010. Despite the popularity of beer in Germany and the fact it will continue to take more than half of total share of throat to 2010, spirits is the only sector set for an increase in share.

Premiumization is the leading trend in spirits. Super-premium spirits take premiumization to the next level. As premium products become more common in the food and drinks market, manufacturers need to appeal to a more specific, niche target audience if they wish to present their product as super-premium rather than ‘premium for the mass-market'.

Provenance and quality of ingredients will increase in importance in this sector, particularly in sectors with added ingredients or flavors such as flavored tequila or fortified RTD vodka products. Consumers associate provenance with a ‘premium'; it indicates that a manufacturer has actively sought the best quality ingredients from a particular place, which means that a product must be better and/or worth more to the consumer and the manufacturer.

The Future of Spirits

The innovation response to private label threats and market slowdown

Growth in the global spirits market is beginning to slow and is even declining in some categories. Market consolidation, maturity, private label and health concerns are driving this stagnation. However, new opportunities exist, enabling spirits manufacturers to drive growth and combat these threats through expansion into emerging markets and development in healthy and premium spirits. The Future of Spirits is a new management report that focuses on the future, and includes in-depth analysis of NPD, branding and marketing activity in the global spirits market. The report analyzes activity by sub-category (brandy, gin, liqueurs, rum, specialty spirits, tequila & mescal, vodka and whiskey) and region (Asia-Pacific, Europe, Latin America, Middle East & Africa and North America). Quantify emerging NPD trends based on product launch data across the leading spirits categories and pinpoint leading regions with this new report.

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