All That Glitters Shouldn't Be Gold

By Author: Meenu Bahuguna
Total Articles: 53
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The price of gold is every increasing and not everyone can afford everything in gold. New stones are coming in and replacing the craze for gold. Platinum is one of them and the craze for platinum is just increasing with the day.

You can rob a woman off her passions but not off her jewellery. Woman loves her jewellery more than she can love anything else on this earth. If given a chance she would actually take away all the jewellery in the world home and decorate herself with it. So fond of jewellery she is that she would actually ask you to make jewellery every day for her if given a chance. Jewellery for her establishes her very essence, creates her and designs her.

Gold-too expensive too buy

Talking of jewellery we cannot not talk of gold right? With every increasing prices of gold, women have found their love for jewellery in other precious stones which include pearls, diamonds and platinum. With gold going down in sales platinum is raging to enter the market and is stealing the show with its elegant designs and amazing shapes.

Platinum- the new best friend of women

The love ...
... for platinum has been seen for quite some time among woman. Platinum has also created a space of love for itself. It has acquired the space of elegance and glamour for itself. This is what has basically struck with the urban class and today choice of urban class is platinum. The urban class women obviously love jewellery just as much as others do. There are the working class of women in the urban class who occupy positions like Executives, sales officers, branch heads etc., in their respective companies. Even if they love jewellery they cannot wear heavy jewellery to the office. Such problems are solved with platinum jewellery.

What makes platinum unique?

Platinum jewellery is shiny, classy and exactly the kind of wear that would suit formals, western and Indian all at the same time. It would add up to your already good look and make you appear ready for any meeting that you might have for the day. So the love for platinum is understandable and obvious. The urban class is a comparatively richer class who believe in spending money for what they believe is good. So when an urban class woman sees platinum anywhere she falls for it and naturally ends up buying it. Its not only about platinum, Indian Urban class has also allowed themselves to fall for stones like emerald, diamonds, pearls, black pearls and imitation jewellery.

Appearing good is all that matters

Keeping themselves updated with the latest fashion there are numerous choices available in terms of jewellery for the Indian urban class woman. So she has started widening her horizons and buying more classy jewellery so that she can do a fusion for herself every once in a while and look good. She can pair up the platinum neck pieces or bangles with different Indian wedding sarees and evening gowns too. No matter what she needs to appear good in front of people and that is what is important to her.

So the ever varying choice of an urban class is now totally hooked on to Platinum. This has obviously led to an increase in the platinum industry. So now you know why so many platinum jewellery collections are up. So next time you wish to gift something to your loved ones any jewellery item try Platinum jewellery.

The author of this article is associated with BollywoodShaadis.com that provides tips and advice on Indian wedding makeup , fashion, Honeymoon and lots more.