Business Mobile Apps: The Foodservice Industry Leads The Way

By Author: Phil Talbot
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The food service industry understands mobile commerce. Pizza companies like Domino’s are reaping a great return on their investment in business-based mobile ordering apps – the evidence clearly show their sales are skyrocketing!

By Phil Talbot – go to guy | mobile ordering | saavi

Mobile Ordering – Business Mobile Apps

The world is moving to mobile in a serious way. And not just consumers, businesses are now proactively engaging in the smartphone revolution. If you are not aware of the trend yet, let’s make it clear - mobile phones are now being used more and more in business to business (B2B) transactions and that B2B mobile apps development is becoming a significant growth sector.

In fact, in its 16th installment of the Digital Consumer Portrait (July 2007-February 2011), Insight Express, an industry leader in providing data analytics and market research, revealed that one in three mobile phone owners own smartphone. With more than 3 billion mobile users today, you now have more than 1 billion potential smartphone users will visit your website and potentially could become ...
... a new client.

Mobile internet occupies 62% of smartphone users’ weekly activities. For this reason, your website has to be optimised for mobile viewing. But not all websites have created mobile versions of their web site. If a potential customer visits your website and is presented with a full desktop version of your site, they will more than likely leave to visit another business mobile apps optimised site rather than bothering to zoom into each and every section of your business web site.

Business Mobile Apps vs. Mobile Optimised Website

Businesses in the food industry are particularly vulnerable to the changing landscape of mobile usage. Because finding a place for a bite to eat is such a common mobile search activity and quick service restaurant business owner’s need to find a way to make mobile booking or ordering convenient and simple to use.

A business owner has the choice of either one of two approaches in responding to increasing mobile use amongst consumers:

- Design a mobile optimised website.

To join mobile commerce race, it is a must to develop a mobile version of your website. If your site is not optimised for mobile browsing, users will leave your site without hesitation. Bounce rates like that can lead to a decrease to your total company revenue and if left unchecked lead to a loss of loyal clientele. If your website is already mobile optimised, it certainly pays you to consider implementing a mobile ordering system to complement your existing investment.

- Develop a customised mobile app for your business.

Mobile apps are those small applications downloaded on tablets or smartphones showcasing a website or businesses full service offering. Mobile apps for business are particularly popular simply because of that the fact that more than a billion people now owns smartphone, tablets excluded. One perfect example is Domino Pizza’s move to increase its online presence by commissioning the development of mobile apps on all popular mobile OS platforms for Apple, Android including the recent addition of Amazon Kindle users. Consumers buy for convenience and if you can deliver that, you are well on your way to business success. Domino’s mastered this by making its website fully optimised for mobile browsing as well as providing a mobile application for all popular mobile operating systems. The app allows anyone to browse through products that are available for purchase and order them directly from the app. It also allows consumers to take advantage of coupon codes or search for them on their site. It also features a store locator as well as the ability to track your order. The extension of their online business with a mobile app in any type of business increases the influence of your online presence. The result: a convenient and positive consumer experience that keeps people coming back for more.

Consumers ready for the new wave of mobile ordering systems

Prosper Mobile Insights publicised in its October research that 55.3% of consumers are more likely to use their gadgets like smartphones and tablets to shop this coming holidays. Ad firm Mojiva also confirms that the result of its research released in November of this year shows that 67% of smartphone users find their phone useful to compare prices in the market.

SAAVI, a leader in mobile ordering system technology, recommends that all mobile food ordering solutions should be able to do the following:

- Add, list, or edit products in a straightforward way

- Re-order or recall recent orders

- Allow coupon codes

- Accept multiple payment options

- Schedule orders in advance

These basic functionalities above are making mobile ordering a pleasant consumer experience that will keep customers coming back for more.

Why implement mobile ordering for your website now

People are on the go and the quickest way for them to communicate with your business, like placing order, is through via mobile phones. Responding to this opportunity by implementing a mobile-based ordering system is the best way to leverage the money-generating potential of mobile commerce.

You’ll be a sure winner in mobile ordering technology because you can

- Reduce the average cost of handling phone orders by allowing providing customers a simple and easy way to place orders with your business.

- Let your business customers experience the convenience mobile shopping.

- Improve your employee productivity by reducing their administrative tasks and allow them to focus on delivering a more personal service.

- Streamline the purchase process both for consumers (B2C) and other businesses (B2B).

SAAVI has proven that with experience and passion providing the best mobile ordering systems and business mobile apps is effective at increasing sales. We pro-actively involve the business owner in every step of the way during the development period to ensure that they are clear of the expected business outcomes.

We have more than two decades of experience in the realm of software engineering and are dedicated to delivering within budget and on time. As a renowned mobile application developer based in Melbourne Australia, we are helping clients all over the world by sharing our expertise in developing exceptional mobile ordering systems and business mobile apps.

We are always interested to discuss the possibilities and demonstrate benefits that mobile ordering provides. Want to access our latest mobile ordering strategies insight series whitepaper? We’ve just release 3 strategies that can drive your sales with mobile ordering which you can get here.

About Author
Phil Talbot is founder of Saavi.com.au – the Business Mobile Apps specialists and the resident expert in mobile ordering systems. You can follow Saavi on Facebook.