Top 5 Metrics To Measure Your Social Media Buzz

By Author: Glenda Himes
Total Articles: 28
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There are a lot of ways to measure the social media buzz of today’s topics, brands, companies, events and even personalities. From small companies to large corporations, these businesses believe that social media is the best way to reach their target audience but does not really affect sales. Let’s make iPhone5 as an example. This latest phone from one of the biggest gadget companies Apple is now the most trending mobile device but not all can afford or is in favor of it. It is what we call virtually useless for the company.

These are the top 5 Metrics to measure your Social Media according to Social Media Marketing Arizona that has been following the latest trends in social media and their importance.

Social Listening. Social listening also known as Social Monitoring is the method of brand monitoring in all social channels. It helps business/companies understand what is trending and what the latest in their respective market is. It also understands the positive and negative reaction of the audiences.

Audience Metrics. These metrics show the amount of YouTube Subscribers, Facebook Page Fans or Likes; ...
... Twitter Followers; Google Circlers; YouTube Subscribers; and Pinterest Followers of each company.

Social Media Currency. Also known as Engagement Metrics, it is the deeper understanding of all the different types of engagement and the importance of interacting. It measures the activities on fan pages such as Combination of a company’s Facebook comments, likes, People Talking About (PTA), shares and clicks. Combination of a company’s Twitter mentions, Re-tweets, replies and clicks. Combination of a company’s Google shares, 1s and comment. Combination of a company’s YouTube channel’s comment, views, clicks, shares and ratings. Combination of a company’s Pinterest repins, comments, and likes.

Video Metrics. There are a lot of tools right now that are used to measure social media buzz. One of the most effective tools is Video. The recent US Election Social media buzz has been measured as well. They measured Barack Obama and John McCain's Video feature in Youtube, Vimeo, Metacafe and others. They measured the number of views, number of clicks, Social media shares and mentions and each has their respective point value. And Obama won not only in the elections but as well as most analytic surveys and social media buzz.

Social Graph and Overall Exposure Metric. Social Graph is the connections between the audience, the company/product/brand and the community. Overall Exposure Metrics is the overall size of a company/product/brand’s community combined with their main audiences. This shows the importance of reaching to target audiences in your social media sites.

There are several sites in tracking Social media Buzz, and the top 3 are:

Trends Buzz - This site Tracks buzz in real time POS system.

Google Trends This shows the amount of searches and Google news stories.

Trendpedia - This site creates charts showing the volume of discussion around multiple topics.

These are the other Metrics to measure your Social Media Buzz:

Additional Key Phrases

Customer Service

Demographics

Content Performance

Almost all companies use social media nowadays and we should be aware of what is going on not only in our company or brand but we should also know what is trending not only to our target audience, but to the greater community. Measuring them is not just for monitoring purposes, but for assuring that what you do, post, interactions are not wasted.

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