Emerging Opportunities In India's Cards And Payments Industry

By Author: Bharat Book Bureau
Total Articles: 1477
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- Current and forecast values for each segment of the Indian cards and payment market including debit cards, credit cards, prepaid cards and charge cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing the Indian cards and payment market
- Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- Competitive landscape of the Indian cards and payments market http://www.bharatbook.com/finance-market-research-reports/emerging-opportunities-in-indias-cards-and-payments-industry-market-size-trends-and-drivers-strategies-products-and-competitive-landscape.html

Summary
The Indian cards and payments market registered significant growth during the review period (2007–2011) as combined card volume recorded a growth of 28.6% in 2011 over figures from 2010. Changing lifestyle demographics, the need for more sophisticated products, ...
... the increasing popularity of online shopping and increases in per capita disposable income supported the growth of this market. During the review period, the cards and payment industry increased at a CAGR of 27.67% in volume terms.

The Reserve Bank of India (RBI) has established a set of operating guidelines for the issuing of credit, prepaid and debit cards in India under the Payment Systems and Settlements (PSS) Act of 2007. Revised PSS Regulations in 2008 detailed the requirements that must be met for the authorization of payment systems, instructions on payment types and a framework for determining standards. A large section of the Indian population remains unbanked (according to 2011 RBI estimates, around 485.9 million of the total Indian population remained unbanked) and relies heavily on cash transactions. Out of the total unbanked population, 41% live in urban areas and 59% reside in the rural area. RBI regulations relating to financial inclusion mean that banks are presented with a significant opportunity to target and market their prepaid cards products, especially in rural areas.

Scope
- This report provides a comprehensive analysis of the Indian cards and payments market
- It provides current values for the Indian cards and payments market for 2011 and forecast figures to 2016
- It details the different macroeconomic, infrastructural, consumer and business drivers affecting the Indian cards and payments industry
- It outlines the current regulatory framework in the industry
- It details the marketing strategies used by various banks and institutions
- It profiles the major banks in the Indian cards and payments market

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the Indian cards and payments market and each market within it
- Understand the key market trends and growth opportunities within the Indian cards and payments market
- Assess the competitive dynamics in the Indian cards and payments market
- Gain insights into the marketing strategies used for selling various types of cards in the Indian market
- Gain insights into key regulations governing the Indian cards and payment market

Key Highlights
- Although the issuance of all card types increased during the review period, debit cards accounted for the largest market share. The market share of debit cards grew at a CAGR of 28.38% during 2007 and 2011 and is forecast to increase at a CAGR of 17.72% over the forecast period.

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