Quick Response Unique Codes - Can They Be Utilized For Ad Campaigns?

By Author: stevin harde
Total Articles: 11
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QR Codes are Quick Response Codes and they are two-dimensional cryptograms that have black modules shaped in the form of square on white background. Even though, they are compared to bar codes most of the times, there are differences between the two. Even there is a fundamental difference in their appearance as well. Nowadays, many businessmen are using Quick Response Cryptograms for their advertisement campaigns, but before using them for this purpose, certain points are to be kept in mind and they are discussed in the content given below:

Audience or target group: Just like mobile marketing does not work for group of people without cell phones, people without smart phones cannot be considered as target group for marketing with the help of QR cryptograms. This is because for reading them, the user should have a smartphone that too with camera and they should also know about these codes and how to read them, otherwise, it will just be a printed logo from their point of view. So, to keep your target audience to be aware of these codes, you can inform them about the same through your business website and they can also be ...
... informed about it through emails. For encouraging your target audience to read the cryptogram, you can create a contest for which they can find answer only when they read the code. This way, they can be motivated to download a code reader on to their smartphone and they will also start learning about how to identify and read a cryptogram.

Where to use them: When using them for advertisement campaigns, you have to be smart enough in using them and they cannot be used wherever you like. Here, smarter thinking is essential for making sure that they are used effectively. It is better to avoid using them in reflective surfaces and for reading them internet connection is required; therefore, it is better not to paste the advertisement campaign with QR codes in an underground subway or in an elevator, where there is no internet connection. Even though, you might argue that when the advertisement campaign is done in an underground subway there will be a number of passerby, who can see them. But, what is the use of people seeing it, if they do not possess the knowledge about what they are and if there is no facility like internet connection for people, who know what these codes are all about. So, these cryptograms can be efficiently used for advertisement campaigns only when proper strategies are used by businessmen.

This content has been taken from http://www.goodinfohome.com/Art/1002180/269/QR-Codes-ndash-Can-They-Be-Used-For-Advertisement-Campaigns.html

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