Six Key Digital Marketing Benefits To Get You Blogging

By Author: avax seo
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Like it or not, blogging is here to stay. If you are not blogging for your business, you are missing out on a key digital marketing tool. A well written, informative blog can increase website traffic and promote SEO (Search Engine Optimization), especially if it is updated regularly. According to recent research by Hubspot “Companies that blog 15 or more times per month get 5 times more traffic than companies that don’t blog at all.” If you have considered blogging but haven’t yet taken the plunge into the blogosphere, here are 6 benefits to give you the push you need to jump in feet first.

1. Improve SEO

Use of well researched keywords in a blog will help your Search Engine Optimization (SEO in Atlanta) efforts. Write an informative blog using industry specific keywords and watch your website rise in the Search Engine Results Page (SERP). Keeping up with your blog is essential. Fresh content on your website will be indexed, which keeps youon top of the SERPs.

2. Let customers know who you are

Blogging adds a personal side ...
... to your business. People love to know they are dealing with a real person, and they value knowing something about that person. When you add a human voice to your business, people will listen and be drawn in. Allow your customers to provide feedback and establish a true relationship with them, promoting repeat business and referrals.

3. Draw customers with your expert advice

People love to hear expert opinions and advice on topics they are interested in. Show your audience why you are the expert in the field, give some expert advice, and when they’re in a pinch, they’ll be sure to call you…the industry expert.

4. Get more traffic by adding CTA’s and social media buttons

Be sure to add a CTA (call to action) andsocial media buttons to draw traffic to your website. Adding social media buttons to your blog will encourage fans to “like”, “re-tweet” and“+1” your brand (that is, if they find your content valuable). The more your brand spreads across social media, the more brand awareness you create.

5. Make yourself stand out

If you are blogging and your competitors are not, you will be ahead in the digital marketing game.Not only will your company gain SEO, butyou will be perceived as an industry leader by your audience. Use your analytic tools to track how often the competition is viewing your content. Keep up with your blog and let them read it and weep, as you rise in the SERPs.

6. Use your blog as a promotional platform

Attach promotional coupons and offers to your blog to entice customers to make purchases on your website. If your customers find value in your incentives, they will surely share blog links with friends and family, giving you yet another boost in SEO.

As you can see, the benefits of blogging are well worth the effort. Watch your company rise in the SERPs and gain customers as people call on the expert in the field. Get your company name out there on the social media platforms and get a boost in SEO and increase brand awareness. Afraid you don’t have time to add blogging to your digital marketing strategy? (Contact Us) and we can get blogging for you.

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