The Story Of A Bookmaker

By Author: Gerald Perry
Total Articles: 28
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I moved into new neighborhood not long ago right next door to my old buddy Lou who promptly took me down to the corner bar to watch the NFL games on Sunday. The place made me feel right at home with nice people, cold beer and big screen TVs on every wall. I was in heaven. My buddies and I usually like to get down a small wager on the football action just to kick up the excitement a bit so Lou introduced me to his buddy Benny who was sitting down at the end of the bar with 3 phones, 2 notebooks and looking very busy while the rest of us were enjoying the game. Benny turned out to be a great guy who was known and respected by everyone in the bar and he took our wagers and paid off promptly when we won.

Each time that I went back to the sports bar, there was Benny still down there at the end of the bar looking busy and a little stressed out trying to keep up with all of the action that day. As I got to know Benny better I discovered that he was an old style pay per head bookie who was still doing everything himself. Now, back in the old neighborhood I worked ...
... with a bookmaker named Dave, also in a sports bar, who was always there to take our action but who also seemed to always have the time to sit and enjoy the games with the boys. So, I went back and asked Dave what he was doing that was so different from what Benny was doing.

Dave told me all about a service called price per head down in Costa Rica that took care of all of the day to day details of his business and left him free to make his collections and payouts. Dave also had time to recruit new players by using the beautiful web page that the PPH company had built for him, for free. For only a small weekly fee per player the company provided full on Sportsbook, luck entertaiment center and Racebook action to Dave and his players, 24/7/365. They also employed full time experienced professional line managers to keep the lines just as sharp as possible.

The next afternoon I found Benny at his usual bar stool and told him about what I had discovered from Dave about pay per head services. At first he was reluctant to make any changes but he did make the call and spoke with the PPH agent who explained the service in detail. It took a few days for him to come around but the net time I went into that bar, there was Benny sitting out with his buddies, drinking a beer and enjoying the game. I guess he is working with the PPH Service now.

And the moral of the story is if you are an old-school bookmaker, do yourself a favor, hire a PPH Service and get your life back.