How To Sell Wine Through Storytelling, Trade And Tastings

By Author: Tracy Narvaez
Total Articles: 348
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The industry has become filled with new fine wines in far higher numbers. This makes the task of inventory buying far more challenging for retailers since options have become so vast. Passion is a necessary facet to sales in the industry. Learning how to sell wine needs to start with a differentiation between target markets and regions.

These days consumers are no longer satisfied with information about only the wines themselves. They want to know more about the region characteristics, along with background information about tourism and cuisine. This gives a vintage far more value in the minds of the customers and personalizes the product for added interest.

Every retailer should hold regular tastings. There should be several in store tastings held a week. These events need adequate preparation. Staff need to be trained so that they can recommend products to consumers according to their individual tastes and budgets. When producers make personal visits to retailers to give staff training, tasting events are made more successful. The more passionate staff members are about what they're selling, the more efficiently ...
... they will make the sales.

The background of a wine can give a bottle far more worth and interest in a consumer's eyes. A bottle that's romanticized and personalized is far more attractive to buyers. The sales person should be able to educate clients about the producer's history, the vintage's growth and all interesting asides about it.

Quality in wines is expected by consumers of today. This leaves little room for mistakes on the part of retailer purchases. Every winery is likely to have a couple of scores, so they're not good evidence of quality. All wines need to be evaluated individually according to their own merit.

New ideas take time to integrate into the market. It's important that retailers give consumers time to acclimatize to fresh ideas prior to purchasing them in great quantity. Not doing so will alienate one's target market and lead to a reduction in profits.

E-commerce has become an imperative part of the industry. Every retailer should have a website that gives information to every consumer in every country as to where and how they can purchase their products. It's crucial that both phone numbers and locations be provided.

Retailers can't afford not to educate the public about their industry and products. Journalists often make use of Google and those who don't have a strong presence in search results won't benefit from mention in the media. This valuable form of advertising costs nothing, yet gives credibility and competitive advantage. Websites should be simple to use and text should be easy to quote from. Social networks are another crucial medium to use. Every winery should have twitter, Facebook and Google plus presence.

Sales can't be made well without product knowledge. Simpler industries demand that sales employees know 3 selling points for every item they sell. Wine consumers are much more demanding. They want to hear information about taste history and vintages. Retailers learning how to sell wine need to do much preparation to keep this difficult target market satisfied. Service excellence, for buyers of fine wines, has a far higher standard than many industries.

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