Social Networking - The Bestchoice For Traffic Generation

By Author: Drago Marx
Total Articles: 165
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Social marketing is a recent form of advertising that is recently starting to grow to be in style. Time and again social marketing is a preference of small businesses as it is virtually free while in order to use it to drive traffic to a website the company still needs to use traditional search engine marketing and search engine optimization techniques.It is build around the concept of link strategies and using personal networking to drive website traffic. Before the common use of social networking sites social marketing in actuality wasn't a viable preference for most mainstream businesses but now the popularity of social networking sites like MySpace and Facebook has made social networking and social marketing vastly popular
Social Networking and Web2.0 - these are among the latest buzzwords which you'll be hearing a lot of if you aren't by now. If you are at all engaged in current developments, you have maybe heard just about these by now and are aware that social networking sites are a type of website which aim to bring together people with alike interests. Among the generally heavily used of these sites are LinkedIn, ...
... MySpace and Facebook.

The idea behind this in terms of traffic generation is that where there are people, there are traffic generation opportunities. The traffic generation strategies typically revolve around mobilising a community of enthusiasts that live within these social networking sites around your product and service area and then getting them to your website. There are a few problems that this presents for business lead generation.

One challenge is that you will be reaching an audience which skews very young via these websites ; Social networks are commonly used by younger people. If you have a product or service aimed at corporate buyers on the other hand (few of which are in this age group) then you will have a hard time getting leads on MySpace. It all depends on who your target market is.

Also, social network users tend to be a hard sell - you have to be cautious here and not just come off as a salesperson. Introduce your product or service subtly instead of just trying to advertise in the traditional sense. You have to have the best product and be able to motivate your fellow social networking users.

Let's consider that your service is something unique and most of the people does not want it. It's pretty hard to suppose setting up a community on Myspace all around that kind of a concept and hope to get people to your site, as people frankly aren't concerned in that unless they have a want for it right at that second.

To run through, in the business lead generation, or business traffic generation area, I suppose that social networking sites are less dollar productive than most of the other strategies we're talking about today. If you had to choose, I would advise focusing on other strategies first
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