Why Does A Brand Owner Keep Advertising?

By Author: Worldwide Advertising
Total Articles: 120
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Advertising is an art of communicating a brand message among a specific target group. It is also a continuous marketing process. This blog provides a few reasons why brand owners find it important to advertise their products among target groups. Keep reading.

To inform customers about the presence of a brand

Customers become aware of the presence of a brand in the market through an advertising campaign. In the absence of advertising, it will be next to impossible to find out the features or benefits of various brands that we use in our day to day lives. Advertising is really important for the very fact that it crosses the bridge between customers and brand owners.

To instruct customers to make the right choice

Advertising instructs customers about the various utilities of a particular brand- on how it can be useful to them or how its usage can enhance their life style. There is no other means for customers to avail of any useful information about their favourite brands. Hence, advertising plays a major role rather as a medium ...
... to keep the communication flow.

To attract new customers

One of the main objectives of an advertising campaign is to attract new customers who would be ready to buy the product. This does not mean advertising is meant just for new customers. Existing customers are also encouraged by an ad campaign to stick to the same brand which in marketing terminology is known as brand loyalty.

To help customers choose the right product

Advertising also provides a choice among customers to choose only that brand that they consider right or matching to their lifestyle. For example there are many health drinks in the market but customers prefer only a few of them. The advertising campaigns of those drinks, to a great extent, help in encouraging customers to buy those specific drinks not the rest.