Content And Spam: Don’t Cross The Thin Line While Opting For Search Engine Optimization Services

By Author: Ruben Marcus
Total Articles: 18
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Have you ever had conversations wherein your words are taken out of context or considered irrelevant? Or worse, you are known to be blatantly selling something? Well the answer would probably be positive. The same works for online content too.

Your website content may be apt with the right keywords but Google or any other search engine may think of it as spam. Surprised? Don’t be, you may turn this around just a simply. What actually happens is that the search engines do a very poor job of decoding the intent behind the content. This is why you need an effective localized online marketing company like

Bay area SEO.

So here’s what some search engine optimization services do that results into spam.

• Keywords in The Top Left of the Page: A lot of sites have keywords stuffed into the top left corner of the page, just above the logo. It’s not hidden, but it provides no benefit to the user.

• Keywords ...
... in the “title” Attribute on Links: ALT text stuffing is a very common thing for most SEO companies and so is link stuffing. A lot of top ranking sites have this on their links, when you hover upon them. Often know as tool tip this may be fine if used sparingly else may result into spamming.

• Keywords in the Domain: Irrespective of the search engine preferences, domain names based on keywords are a big thing. While these work well in the beginning incessant use of the company name or domain name along with similar keywords would clearly result into excessive stuffing. Hence, it’s best to hire a localized company like SEO in San Francisco for this job.

• Keywords in Site Navigation Links: Often regular terms like ‘home’ or ‘about us’ have keywords that may not be relevant. Their links as well as ATL texts are full of them, this may not be ideal for a small website that may already have a high density of search terms.

These are just a few of the many spamming techniques still in use with companies. Keep away from them and build a healthy, organic SEO for your website.