How Trade Show Mats Enhance Your Booth Space

By Author: Stevan Gerrand
Total Articles: 53
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Trade show mats are an important part of any booth or space that you rent for a seminar or vendor fair.  It may seem like the floor is the last thing that needs to be covered, but that could not be further from the truth.  While signage is certainly important, the floor is equally important because if you do not cover that floor, then you will be missing out on an important opportunity to promote your goods or services.  Here are several ways in which trade show mats enhance your booth space:

They cover the floor.  We’ve all seen the floor inside some of these expo centers that hold trade shows.  They typically aren’t much to write home about.  So the more you can do to cover them up, the better off you will be.  Everyone else will have that plain grey floor underneath their booth, so why should you have it too?  You certainly do not have to.  Get a floor mat to promote your business instead.
They give your booth a finished look.  Most people tend to stop with a sign or two and maybe even a table cloth, but they are missing out.  A booth looks only as complete as the elements that ...
... are used to put it together.  Why should you stop at simply covering the wall or front of the table?  You can complete the look by making it come all the way out onto the floor.
They promote your goods or services.  Trade show mats are just another one of the many ways you can get your logo or business name out there.  They provide a very unique way to advertise your goods or services, and at a trade show, you need to do everything you possibly can to make yourself stand out.  Having a mat with your company logo and / or phrase on it is the perfect way to get the word about your business out there.
They make you stand out from competitors. Do you think all of the other participants at the trade show are going to spring for mats with their logos on them?  Most likely not.  You will seem like you are much more together and that you take a lot more pride in your goods or services because you put forth the time, effort, and money to have personalized trade show mats made to promote your business.
They protect the floor. Sometimes you might need to display something that could scratch the floor.  Trade shows are about showing off the innovative or unusual, and sometimes that means thinking outside the box and putting up something that has the potential to scratch the floor.  Instead of just putting down a plain floor mat, why not get your company logo on it?  This will add to the professionalism of your display because you are not just protecting the floor; you are also putting your logo or advertising slogan out where it will be seen by many.

Trade show mats are an important part of the overall picture of your booth.  As you can see, there are plenty of reasons for getting a mat made for the next trade show you take part in.  What are you waiting for? Are you ready to show off your business?

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