Why Direct Mail And Internet Marketing Are A Powerful Combination

By Author: Bernie Ryles
Total Articles: 7
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Direct mail and search engine marketing make a terrific combination. Marketers are finding that both are necessary to increase market share. Separately each is strong but when combined they become a powerhouse.

Direct mail is most effective marketing to identifiable prospects from a targeted mailing list. If done correctly the success rate is quite high. Internet marketing casts a wider net looking for customers as they research products and services.

Both are essential for every marketing strategy, but certain search engine marketing techniques work especially well in tandem with direct mail. Smart marketers pair combine these services for maximum impact.

Online press releases

Search engines, online media organizations, social bookmark sites, directories and blogs are all eager for current and fresh news. It is of course why they are in business. Companies and organizations provide information that is the basis for their readers.

The new promotion you plan to market with a future direct mailer is news. Your next fund raiser in honor a departing coworker is news. The new product you are soon ...
... to introduce is also news.

While not earth-shaking, someone on the internet is certain to be interested. Online organizations will distribute your news release if correctly prepared. Someone across the street or across the globe may have interest and become a client or supporter.

It is a high-payoff low-risk proposition used by virtually every successful online marketer.

Here's an overview of our online press release service.
1. We write the release from your direct mailer as well as additional information you provide. Typically a release is 400 - 500 words and will include logos, images, video
2. We then distribute the release to major search engines, leading bookmark sites, high PR directories and more. Based upon your needs, we also include selected journalists, relevant blogs and more news organizations.
3. We provide you with a report detailing the results of the release.
Online press releases are a great way to generate response quickly. They build credibility, and are affordable.

Web articles
Web articles and direct mail are a terrific combination.
While direct mail works your targeted list of prospects they do not provide visibility to the countless prospects that are not on your list. This is where articles written for the web enter the picture.

Search engines match content with relevant search queries. Restaurant reviews are a good example.

Of course there are numerous articles for most topics, but those that are fresh, unique and well written appear at the top. They must be optimized as well. Gotdirectmail.com offers advanced optimization techniques. We include:
* A relevant and optimized image
* Out-links to authority websites
* Localization.
These levels are key to search engine success.
If you would like more information on any of these services, please contact us

Richard Weisskopf is the owner of http://www.GotDirectMail.com. He has an extensive background in direct marketing, and more recently in search engine marketing. He began two successful marketing companies before founding GotDirectMail.com. He has an under graduate degree in journalism and an MBA, both from the University of Southern California. He can be contacted directly at Rw@GotDirectMail.com