The Growing Importance Of Language Translation Services

By Author: Alice Coope
Total Articles: 213
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Today global communication and employee mobility has increased manifold with enterprises shifting base or venturing into uncharted territories in order to expand globally. However, if you are planning to market your products and services round the globe then it is essential to be aware and cautious of the language differences, cultural and linguistic implications. A particular word in English might have a totally different meaning in French or Spanish and if not translated appropriately might have a negative impact on your organization’s reputation and brand message. There have been numerous such incidents in the past such as Leading auto brand General Motors faced one such translation issue when they introduced their new vehicle named the “Chevrolet Nova”in Central and South America. There the literal meaning of “No Va” is “it doesn’t go” which went against the product image until a correct translation was implemented.

Hence, a small translation error can distort a company’s marketing and brand building initiatives and can negatively impact the company’s reputation. Furthermore, incorrect and inappropriate ...
... “tagline”, “catch phrase” or slogan can also lead to loss of potential sales and revenue. Today most enterprises that are planning to expand globally are having issues with managing their website translation. It has been observed that organizations that fail constantly to overcome these translation challenges are forever caught up in never-ending translation projects and their web content lacks a professional erudition. This results in time and cost overruns. Hence, it is essential for organizations opt for effective language translation services.

Today leading language translation service providers have come up with enterprise and automated language translation software that assist organizations in correctly translating their web content in multiple languages. These companies have a translation network of their own comprising of numerous translators, specializing in several languages and accommodating projects of any size and vertical. The software also offers bilingual speakers with contextual translation of phrases and words than a random sentence-based translation that has maximum chances of errors. Other services offered are as follows:

* Terminology management that helps in maintaining message accuracy and consistency

* Machine/automated translation that is used to give the web content a professional touch

* Translation memory that helps in content recycling through successive projects

* A project management dashboard and instant reporting that streamlines team coordination

All these innovative features help organizations to lower their localization expense by almost 50 percent and simultaneously double the translation speed. A website is the first point of reference for an organization. Hence when managed inappropriately it can have a damaging effect on the company’s goodwill. Therefore, as organizations keep a consolidated budget for their marketing, advertising and media activities it is essential that they invest in an efficient language translation service as well.

Related Links: Translation Software Solution , enterprise translation solution