What To Look For When Trying To Find A Reliable Bulk Sms Service Provider

By Author: Salvatore Andrea
Total Articles: 6261
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Experience

When looking for an external SMS service provider it's important to find the partner who is best suited to your needs. Like any agency you employ you need to feel confident that they will be able to meet your objectives and help make your campaigns a success. Providing a clear brief for agencies to respond to will enable you to evaluate their suitability before signing a contract. It may be vital that they have an understanding of your specific industry, or perhaps you need someone who can assist with geo-demographic testing or international campaigns. Whatever the criteria of your campaign ensure they can assist before employing them.

Relationships

One of the key factors when looking for a bulk sms service provider is to check that they have strong relationships with the mobile phone operators. You need existing relationships with them to enable the bulk volume messages to pass through the network gateways. If you do not have this the messages will simply be blocked. If unsure ask for a testimonial from other clients or mobile phone operators before appointing ...
... your selected provider.

Measurement

Any marketing campaign needs to be measured and SMS marketing is no exception. As you select your provider it is important that you are aware of the data analysis you will receive during and after the campaign. Check in advance what metrics are available and be sure you understand how the data will be collated and presented.

Account Management

If you are planning sophisticated campaigns then check you will have access to an Account Manager to help you deploy your campaigns. Many service providers offer account management to ensure clients are able to manage their campaigns effectively.

Flexibility

Perhaps you're SMS campaigns will be tactical and used in crisis situations. If this is the case then ensure your service provider can allow you to deploy messages in an emergency or at short notice. Check in advance how to access the system remotely and who to contact outside normal office hours.

Pricing

Finally make sure you are fully aware of all the costs for bulk sms marketing. Ask the provider to be completely transparent with all tariffs and costs so that you can budget for your campaign effectively. It is always best to get three quotes and ask for the same information before making your selection.