Mobile Messaging Vs. Other Forms Of Marketing To Promote Your Company

By Author: Salvatore Andrea
Total Articles: 6261
Comment this article

Traditional forms of marketing have been depended on since the idea of creating a business first came about. Newspaper adverts, outdoor advertising and radio announcements are just some examples of the methods adopted by businesses over the years as a way of generating leads. But are the other forms of marketing about to die out? It seems probable, because mobile messaging is outperforming most other advertising techniques in such a way that even the most successful businesses are adopting this approach. Perfect for global businesses, sms marketing is fast becoming the top choice for its low price and effectiveness.

Making the transition from traditional marketing into mobile marketing is a wise move. A higher return-on-investment can be expected when applying this technique into business efforts and with more than 70% of the global population owning and using a mobile phone on a daily basis, the prospects are very bright. One of the most notable differences for mobile messaging when compared to other forms of marketing will be the conversion rates. Measurable increases are noticeable ...
... when mobile marketing is used on a regular basis and with SMS being a favored channel for people everywhere, the chance of customers reading messages are drastically higher than for email marketing.

In fact, response rates for mobile messaging exceed 25% whereas traditional forms of advertising average in at 1-1.5%. As mobile phones advance and more people invest in them, mobile messaging is predicted to bombard the majority of large and small businesses by 2013. A major benefit of the technique will be to reach a target market through enabling customers to opt-in for messages, whether they are related to news, products or services. Now, more than 75 billion text messages are sent every single month, proving the increase in the number of businesses making use of this tactic.

Aside from mobile messaging being a suitable form of marketing to entice new customers, it is also a good way to stay in touch with an existing client base. By using an sms short code, businesses can now give customers the chance to contact them via an SMS text message. This fast and straightforward approach makes it possible to expand on customer service skills and respond to customer enquiries as and when they come through. Regardless of the sector, response and conversion rates for mobile marketing are guaranteed to be much higher than the results seen from other forms of advertising.