Is Your Website Missing A Capture Page?

By Author: Will Moore
Total Articles: 69
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Every website should have a capture page, in fact each page should have a capture mechanism. Capturing means that you have a legal way of obtaining the names and email addresses of visitors to your website. It is sensible to believe that visitors to your site landed there because they did a search on a phrase or keyword obtained in your website content. The first page (the LANDING PAGE or sometimes called a capture page, home page, squeeze page or sales page) must have an opt in autoresponder sign-up form.

That's right; your website should have a Newsletter. If you're saying what I'm I going to email my market about? you obviously don't know enough about your business. If you're thinking Yeah, I'll try to sell my list something in every email, you need help learning how to administer a Marketing Newsletter.

If you build an opt in list and try to sell something in every email people will unsubscribe without hesitation. You have to build trust by sending list emails of value preferably something that gives them more information about your product or service.

The content of ...
... your capture page should:

Introduce yourself.
Discuss what you are promoting.
Discuss HOW what you're promoting will benefit the reader.
If your landing page is used to get subscribers to your list; offer them something at no cost that is related to your website. This will make it worth their while to sign-up to your list.
If you're selling something then you will need steps 1-3 and offer a bonus(s) related to what you're selling and that will turn window shoppers into buyers.

Most people don't realize how little it costs to build a website. What you can make off of the website will pay for any up front costs. Here is a list of what it will cost to start your Internet empire.

Domain name can be obtained for as low as $9.00 per year (I use Godaddy.com)
Web development software can be found for $200.00 ( I use MS Expression and Dreamweaver)
Web hosting can be found for as low as $7.00 a month (I use Midphase.com)
Paypal account can be set up for free. Cost per transaction is little to nothing.
An Autoresponder can be found for $14.50 per month (I use Aweber.com)

I have a B.S. in eBusiness, I've taken a web development course and self taught myself to use many web development tools and applications. I do not market myself out as a web developer. Although I've been known to build a few simple sites for people and give them away (they had to get their own hosting and domain name). Web developers charge upwards of $100.00 per page and $74.00 per hour for updates. You do the math.

If all of your efforts to market your business have not produced the results you feel your efforts should reflect I then suggest a different marketing approach. You don't have to reinvent the wheel just do what successful Internet Marketers do (build a huge list of targeted opt in email subscribers).

Visit MarketingEmailDirect.com for your no cost 114 page, step by step report showing you exactly what you need to do to build an enticing capture page.
Visit MarketingEmailDirect.com for your no cost 114 page, step by step report showing you exactly what you need to do to build an enticing capture page.