Push Play Rocks The Tween Scene

By Author: Bob Smalls
Total Articles: 12
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It is remarkable to me how the face of pop music has changed. When I was a kid there was definitely those popular bands that most people were embarrassed to admit they enjoyed. A certain group that rhymes with Buran Buran comes to mind.


I seem to remember however, that while there were a few of these groups controlling the top spots on the pop chart there were still several great rock bands prominently appearing on the radio. Despite some synthesized group getting air play, you could still catch something from Aerosmith or the Stones during the same set. It would appear that kind of trend has disappeared considerably.


Enter Push Play. Now this group Push Play has followed in the foot steps of several kid bands to come before it. There was Miley Cyrus, The Jonas Brothers and now Push Play. All groups clearly drawing on young kids all of them are also managed by their parents. It is interesting to note the trend. It is almost as if these parents see their kids as a chance to grab the lime light. Maybe they always wished for something more. Like the words from a John Mayer song, "while in their ...
... memories tiny tragedies." Nothing against pop music for little kids. Hey, it is supposed to help with cognitive development. I would just like to hear some great bands again on the radio. I'm sure the average listener is still over the age of ten.


Hopefully these kids stay grounded. After listening to a few tracks off their latest album, Push Play has all the makings of a tween pop sensation. The music is simple. A lot of it actually sounds pre-recorded. It is almost like the tracks were made on a computer or something. It doesn't actually sound like instruments are being played although I'm sure they are. The tunes all sound similar and are definitely catchy. Their young audience of prepubescent girls are bound to adore them.


Where will Push Play be in a few years? Who knows. Perhaps they will go the way of so many other kid pop bands before them, a few hit singles with the little kids and then disappear. Perhaps they will go the way of Miley Cyrus, touring to sold out auditoriums of little girls and making a ton of money.


One thing is for sure. Even if they are not remembered as great musicians or anything at all, it is hoped that their moms know a thing or two about investing. When the time comes that Push Play becomes push stop, they had better have put their money somewhere smart because this party won't last forever. Everybody's voice changes eventually.

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