Google Webmaster Tools: Importance Of Link Architecture-00-1242

By Author: lori
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Here are some ideas to get started:

1) Intuitive navigation for users: Create common user scenarios, get "in character," then try working through your site. Think like a visitor of your site, no just as the webmaster.

2) Starting at the homepage, if the user doesn't use the search box on your site or a pulldown menu, can they easily find the desired information from the navigation links? Let's say a user found your site through an external link, but they didn't land on the homepage. Starting from any (sub-/child) page on your site, make sure they can easily find their way to the homepage and/or other relevant sections. In other words, make sure users aren't trapped or stuck.

3) Crawlable links for search engines: Text links are easily discovered by search engines and are often the safest bet if your priority is having your content crawled. While you're welcome to try the latest technologies, keep-in-mind that when text-based links are available and easily navigable for users, chances are that search engines can crawl your site as well.

4) Sitemap submission is also helpful for major search engines, ...
... though it shouldn't be a substitute for crawlable link architecture. If your site utilizes newer techniques, such as AJAX, see "Verify that Googlebot finds your internal links" below.
Use descriptive anchor text:

5) Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content. The more Google knows about your site—through your content, page titles, anchor text, etc.—the more relevant results we can return for users (and your potential search visitors).

6) Verify that Googlebot finds your internal links: For verified site owners, Webmaster Tools has the feature "Links > Pages with internal links" that's great for verifying that Googlebot finds most of the links you'd expect. This is especially useful if your site uses navigation involving JavaScript (which Googlebot doesn't always execute)—you'll want to make sure that Googlebot is finding other internal links as expected.

Additional notes to consider:

a) Link architecture: is a technique of internal linking on your site. It forms the most important step in the whole process of site design if the user really wants that his or her site should get indexed by search engines.

b) Link building: is an important part of Search Engine Optimization. By this, one can get other websites to link to your website, and that too free of cost! Link building should be geared up with quality backlinks. This is vital in determining the rankings of a site. Therefore, creating backlinks is the most vital aspect in order to promote and enhance your website with the search engines.

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