Seo Checklist - Keywords

By Author: Lyndon Ogden
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SEO Checklist - Keywords

Part one of the SEO checklist covers the selection of keywords for your website.
The selection of keywords and keyword phrases is important to your success. Far too many website owners fail to research properly and because of this they fail. I often hear people say it's obvious what terms people search for. Truth is that it might be obvious to them but it is also obvious to all their competitors. A little bit of research can unearth a wealth of terms that you can compete for with less competition.

The two types of research I suggest are competitor keyword research and search engine keyword research. In both cases, I will point you at free tools to help you do the job.

For competitor research you can do no better (without spending big) than to download SEO for Firefox which gives you chapter and verse on how your competitors are doing better than you including keywords used and incoming links. You will have to install Firefox as your browser but don't worry too much because it's very user friendly.

For search engine research go to the Google Keyword ...
... Tool and play away for free. Don't forget to set the country to the one you want to look at Avoid the obvious phrases and go for those with a decent amount of traffic but low competition.

Here are a few tips -
Select keywords that match your website theme.
Try to expand these into phrases rather than individual words. You will receive better targeted visitors because of it.
Look for high popularity, low competition phrases
Avoid common words such as for and with as these are ignored by search engines.
Prioritise your keywords by placing them in order of relevance on your pages or internal links`

My own SEO Company website is a reasonable case study in itself and you will find lots of information and resources to help you with your SEO efforts.
Lyndon R. Ogden is a Director of Your SEO Services, The SEO company that is dedicated to offering the best in SEO Services, SEO friendly web design, SEO advice, Free SEO tools and also Pay Per Click Advertising.