Seo Before Building Your Website, Not After!

By Author: Lyndon Ogden
Total Articles: 14
Comment this article

Consider SEO before Launching a New Website


Search Engine Optimisation can make or break your site as a commercial entity. You can have the site of your dreams and it would not matter a jot if nobody found it!

So here you go; a few easy for easy search engine indexing.

Don't worry too much if you don't understand the terms or don't want to do the work yourself. There are many companies out there who can design you a SEO friendly website for not much more money than a regular website.

Design your site in html and minimise the use of java script and flash. The more complex you make the code, the more difficult it becomes for the search engines to read your content and allocate the appropriate Google PR to your web page.

Make sure that your Meta tags are coded correctly and include the correct keyword phrases that you want to be found for. If your Meta tags are search engine optimised and compelling, you massively improve your chances of a higher search engine ranking.

Apply the proper tags to your page; ‘h' tags are a great way to call attention to ...
... your content and promote your keywords. Try to use each tag at least once, but remember that you want your text to read well and appear normal.

Add an html sitemap and an xml sitemap. Including a sitemap on you site makes it easy for search engines to access all of your website pages and index your site accordingly.

Include a links page where you point visitors at other websites they might find interesting. Google in particular is keen for websites to offer a fantastic visitor experience and linking out is partly the proof of this. My own SEO Services website links out to sites such as Wikipedia, Google, Yahoo! And MSN. None are in competition with me but all can add value to my visitor.

Easy for some and difficult for others is the adding of fresh content to a website. Search engines rely on new content as much as we rely on {{{food|oxygen}} to live. Now I absolutely realise that if your business has a single product that seldom changes then, unlike SEO there is not a lot to write about. But why not consider case studies, customer comments, press releases or company news? All are perfectly acceptable as fresh content and the very fact you are trying does carry weight with the search engines

Starting with the strong foundation of a site that meets basic SEO standards will stand you in good stead for moving forward and for your website to be more than a pleasing but often unread brochure on the web.
Lyndon Ogden is the Managing Director of Your SEO Services. our SEO Company which features SEO services, SEO tools, SEO advice and an RSS feed available to bring new content to your desktop.