Impact Of Tablets And E-readers On E-commerce

By Author: Yancy Marry
Total Articles: 184
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The tablet, essentially a slimmed down mobile computer, has become revolutionary device in the world of electronic equipment. With features like a virtual keyboard, downloadable apps, GPS satellite navigation, portable media player, extended battery life, and maximum weight of only 1 pound or less, the tablet has slowly replaced not only desktops but also laptops. An e-book, a purpose designed tablet, has replaced hard-copy reading for millions of people all over the world. Instead of carrying books that are heavy and bulky, a person can easily use this mobile electric device to store documents and printed texts.

Both these mobile devices are also being extensively used by enterprises today to market their products to consumers, allowing them to purchase online. One clear tread now is the use of these devices within the enterprise itself. The tablet and the e-reader are so light and handy that they can effectively be used by workers for an unlimited array of productive applications while on the go, thus mobilizing e-commerce. These mobile applications are of course playing a major role in the internet marketing and supply ...
... chain managements units of an enterprise. However, there is no limit to their potential in all aspects of a business.

A recent report claims that the sale of tablets and e-readers reached the 70 million mark by the end of the year 2011, which was a whopping 250 percent rise from the previous year. Here is a brief explanation of the huge impact that e-readers and tablets have on e-commerce.

Advertising Vehicles – Digital equipment features advertisements, which a user can click on for buying or selling a particular item. For instance, if there is a digital magazine stored in your tablet, you can easily click on the ‘add to cart’ or ‘buy now’ buttons found on the page where the advertisement of a product is featured. This advertising policy has not only helped to generate interest about a product among prospective customers, it has also directly led to increased sales.

Addition of New Features – The tactile interface of tablets and e-readers facilitates a user's manipulation of the content on various sites. In order to mobilize e-commerce, the owner of an enterprise adds unique features such as 360 degree product images to generate attention towards his product and increase a user’s knowledge about the product. These images will help a tablet and e-reader user to drag or swipe the images featured alongside a document or advertisement. The additional features provide for effective zooming in and out on the product images through the stretching or pinching motions. Needless to say that a clear image will assist a user to learn about an enterprise’s product better than simply reading a document.

Playing a Dual Role – With the rampant use of tablets and e-readers, an enterprise owner can even reduce headcount. They do not have to hire separate salesmen and publishers. The two roles can effectively be rolled into one. The publisher himself can sell the product by creating video programs and online articles. These can be promoted as services in tablet and e-reader magazines.

Commerce today has largely changed its face. The widespread use of internet e-commerce is not only more effective but also easier than in the past. And reports rightly suggest, the impact of electronic tools like e-readers and tablets will have an even greater impact on e-commerce in the future.

Copper mobile, http://www.coppermobile.com enterprise app development company with offices in Dallas, London, and India. It is one of the trusted app development companies with niche in providing mobility consulting to healthcare, education, enterprise, government, and various industry verticals. The Android app development company has created over 300 applications for iOS, Android, BlackBerry, Windows Mobile, and major platforms.