Modern Musicians Use Music Social Networks

By Author: Mel Bryson
Total Articles: 223
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21st century musicians have a veritable treasure trove of marketing and PR resources right at their fingertips. All they need to do is go online and get involved in the music social network or networks that seem appropriate to them and conducive to their success. With the proliferation of music social networks online, musicians also have the ability to connect with fans and promote and sell their music online. The edge artists get from using a musical social networking site for these activities is that they have more control over how their music is promoted and they can make more of a personal connection with their audience.

Using a music social networking site, bands can sell their music with their own pricing attached. They also have the option of selling individual tracks as well as the album as a whole. Having control means that bands can price their albums to sell, and possibly even pick up some extra sales by attracting potential clients with individual tracks. While most social music networks will take a cut off of sales, that cut is infinitely smaller than the one that would be taken if you went the traditional ...
... route.

Music production these days is a costly endeavor. There is no such a thing as a "free" or even "cheap" day at the studio; however, there are tons of musicians out there recording music left and right that never reaches the ears of the listeners who alone have the power to propel it up the charts. Additionally, promoting the music once it has been produced requires yet another massive investment, and even more so if the musicians don't already have a solid following.

Album sales aren't really a reliable and steady form of income for most music artists. The real money is in playing gigs, in being on tour, and selling merchandise. The artist usually averages less than 20¢ profit out of a $17 CD. Not exactly a large chunk of change, although a reasonable sum if record sells are in the millions. Of course, selling a million records isn't something that just happens to musicians overnight. But that's where a music social networking site can help.

Music social networks thrive because fans appreciate having personal (or as close to personal as they can get) interaction with their favorite performers. Fans love reading online journals and blogs written by band members from on the road, or inside the recording studio, for instance. Fans in your music social network love getting to see the tour dates before anyone else, having access to free mp3's, the insider scoop on band gossip, and many other perks that you should be willing to share with them in order to build a report.
Written by Mel Bryson. Music social networking site that provides a music social network and store for artists and listeners. One of the hottest new music social networks on the internet at http://www.r4rmedia.biz