White Collar Franchise Vs. Blue Collar Franchise

By Author: Elizabeth Miranda
Total Articles: 26
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They say there's a certain brutality in the land of business. It's every man for himself, right? It's a dog eat dog world. We've all heard the expressions. And lame though they seem for being so clichéd, there's an element of truth to them all. But it isn't just in terms of commercial competitors that there springs up this ferocity of attitude. There's actually still a fair amount of rather misguided attitude towards the two main sectors of the franchising industry.
In opposite corners we have our blue collar franchises and our white collar franchises. Traditionally franchise was the domain of the blue collars. And for those of you who don't know where the phrase derives from or are uncertain about what it means, here's a general guide: Blue collar workers were mostly working class and the work they did was manual or in the line of manufacture, often unskilled labour was described as blue collar. The term white collar, on the other hand, was used to describe those with higher qualifications, often they were engaged in the administration side of concerns that employed vast numbers of blue collar workers.
Nowadays ...
... the edges are slightly blurred but the terms, although considered archaic by some, are still in use. Overall, a blue collar franchise would be one that involved the production of something, manual work, or at the very least a hands on approach to an unskilled job.
There's a recent rise in white collar franchises, and they work very well, although there's still a proportion of the population who wrongly think they wouldn't personally be suited to white collar work. This can be to do with conditioning, very often people from blue collar backgrounds don't feel they have what it takes to break the mold and branch out into areas unknown to them. But the facts are that white collar work, especially consultancy type businesses are suited to all kinds of people, from all manner of backgrounds.
In actual fact, it can't be said that blue collar work would suit everyone, so in terms of versatility white collar franchises are suited to a wider range of potential franchisees.

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So who's the best of the white collar bunch? Online research reveals that WSI was name the world's first white collar franchise. The company has been voted No 1 in its field for 7 years so they're obviously getting it right. And their franchisees, who come from all walks of life, are able to succeed irrespective of their experience as full training and support is provided throughout the franchisee's career.
WSI's Internet Marketing Consultants enjoy personal and professional independence by utilising the company's six-phased development plan (this has been responsible for the success of thousands of businesses of all sizes worldwide.) WSI's solutions are custom made to succeed! These methods significantly boost revenue, shave expenses and enhance productivity. Also, because the company's services are so effective, even franchisees with no experience find that they quickly reap the rewards too.

Certified WSI Consultants implement the company's ground-breaking technologies, expertise, training and support to provide bespoke Internet solutions to business clients - all of the technical work is handled for the franchisee. Best of all, this business opportunity is available for the modest recession-friendly fee of $49,700.

It's time to hang up that blue collared shirt for good and enjoy a lucrative career as a white collar consultant with WSI.
Blue over white? No competition.

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